How did you get your start in nonprofit work?
I always trace my start in the nonprofit world to my first job working for a wonderful private family foundation.
I had married, moved to Philadelphia, had two children and was looking for a part-time job that would still allow me to be at home with my daughters for a few days of the week. The foundation had been established during the 1950‘s but had only recently begun to establish formal grant policies and procedures. My experiences with that grantmaking foundation were wonderful in many respects and exposed me to all the marvelous work being done by nonprofit organizations all over the city, leading me eventually to the world of nonprofit fundraising.
But the truth is, I always wanted to make a difference.
As a teenager, I volunteered for George McGovern’s campaign (yes, I am really dating myself), going door-to-door (and often getting them slammed in my face). Later on I worked for the Michigan State Legislature, both in the House and the Senate, on issues ranging from social services to mental health to corrections.
We’re all doing what we do because we want to make a difference.
Yet there really isn’t anything that quite prepares you for working in nonprofit development.
My first job after spending nearly seven years in the relatively cushy foundation world was as a 15-hour-per-week – and, yes, $15 an hour – development director for a community agency with a $3 m budget.
After a week or so foraging through existing files and talking to everyone and anyone who would sit down with me I came to the conclusion that nothing had been done for the past five years (since a very successful capital campaign had ended).
No follow up grant proposals to those generous funders of the capital campaign had been written.
The annual membership campaign had been farmed out to three separate direct mail companies – with disastrous results. Donors were angry. Records were missing. Key community contacts had lapsed.
I thought I’d taken on much more than I could handle and had no idea where to turn first.
Thank heavens for my mentor. When I went to him, overwhelmed and nearly in tears he said “Hey, this is great! How many people get to create their own job?!”
Well, once he put it in that perspective I started establishing some areas I wanted to focus on. I didn’t have the time or money for any courses, but I had worked in advertising sales.
In fact, for two years I had been the top display advertising salesperson at the small weekly newspaper I worked at in the Detroit area.
I had started out abysmally in sales and very nearly quit. Those who know me well know that I’ve battled shyness all my life. Fortunately, instead of quitting, I took the time to study marketing and read books by folks like Dale Carnegie and Napoleon Hill.
The marketing techniques that I had learned, as well as the time management skills from working in a commission-based environment, stood me in good stead.
Within a year, our organization’s membership had increased by 25%, we’d raised over $150,000 in grants alone, we had a new website up and running and our organization was well on its way back to enjoying the beloved status within the community it had once known, thanks to a weekly column in our local paper and associations with the Chamber of Commerce, Rotary and Kiwanis clubs.
In fact, when the budget went up substantially the following year and we were allotted funds for training, I took my first grant-writing class.
After the class they asked me if I would be interested in teaching it.
Since then, I’ve taken any number of classes and read untold books on the topic of marketing and nonprofit development. I’ve taken the Benevon “Raising More Money” training, Kim Klein’s classes, and a seminar from Penelope Burk of Donor-Centered-Fundraising fame (her book, Donor-Centered Fundraising, is one that I constantly reference).
And, frankly, for every great seminar or course I’ve attended, I’ve attended five that were worthless.
More often than not, I’ve spent my own money for training and books (nonprofit organizations are notoriously reluctant to spend money on training – for shame!). Regular readers know, too, that I am a huge fan of Sofii.org – the fundraiser’s swipe file (if you haven’t visited it, or made a donation, check it out!)
Yet, despite all of the classes and coursework I’ve completed I’m so very grateful for that earlier sales and marketing training and believe that it has been the real catalyst to my successful career in development. Truly understanding what goes on in the mind of your prospective donor and what they respond to is at the core of all great development work.
We’re all in this kind of work to make a real difference. After over thirteen years working in the nonprofit development arena, though, I’ve learned that to be genuinely effective – to really make a difference – organizations need to be just as committed to funding their missions as they are to their mission. There is simply no way to ever not pay a price.
How did you get your start in nonprofit development work?
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