“Dear Anonymous Stranger”…Segmentation secrets for your nonprofit direct mail appeal

While your organization’s appeal letter might read “Dear Friend,” your donor will read it as “Dear Anonymous Stranger.”   After all, what is more impersonal than a “Dear Friend” letter? The sole purpose of segmentation is to help you personalize your organization’s appeal to each and every one of your donors. Even the smallest nonprofit … Continue reading “Dear Anonymous Stranger”…Segmentation secrets for your nonprofit direct mail appeal