What’s in my Inbox | Empowering supporters

January 20, 2015

whatsinmyinbox

How are nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.


Kerri Karvetski of Company K Media submitted this terrific email, noting that she liked the call-to-action.

I love the clean, simple layout of Feeding America’s email. It’s entirely donor-focused, and donor-empowering – “With two easy clicks to register you can help raise funds for families across the country and make a difference in the lives of millions of Americans this winter.” Supporters are redirected to a page giving easy instructions for becoming a ‘Hunger Hero’ by starting either a personal food drive or a company/group food drive. (Click images to view)

FeedingAmericaEmail

FeedingAmericaRedirect

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