What does it mean to you when even your most trusted institutions are all about the money…over facts? I liked this email, from Dr. Michael E. Mann, Professor at Penn State, on behalf of NextGen Climate, urging me to sign a petition to keep David Koch from serving on the board of The Smithsonian National Museum of History and the American Museum of Natural History. Once I signed the petition, I was redirected to the website of The Natural History Museum’s donate page. A simple, seamless campaign, flawlessly executed.
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