As Nancy Schwartz notes, “There’s no better way for your organization to get the attention of your supporters and prospects (and the media) than by piggybacking on what’s already top of mind.” And Mother’s Day is the perfect opportunity for ‘right thing, right now’ marketing. Read on for just a few of the examples that have appeared in my inbox (click to view images full size)…
World Wildlife Fund wins with this simple, visually stunning email that urges supporters to show their Mother’s Day Love by sending an ecard from WWF. The email offers the option of either making a donation and sending an ecard, or sending a free ecard.
I loved how SDS member, Brittany’s Hope presented a joyous appeal to supporters to “Celebrate Your Mom & give happiness to children without one.”
Food For the Poor presents us with a very special offer: Honor Mom by sending a child to school for a year.
The National Network of Abortion Funds reminds us that ”60% of those seeking abortions are already parents.” And they’ve partnered with Strong Families to create Mama’s Day cards to celebrate the “powerful and diverse mamas in your life.”
SDS Member Intervale Center wins with this campaign to plant a tree for mom (see tomorrow for direct mail tie-in).
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