Fundraising Friday | February 1, 2019

February 1, 2019


Could a disability actually make you better at your job? This week’s Power of Storytelling features an inspirational video you won’t want to miss. Set aside 13 minutes and be sure to stay until the very end…

“We did this great thing. And, in 2018, we did this wonderful thing. We are so great!” Yes (yawn), but how are you bringing your donors into the picture? How are you giving them the credit? A terrific example from Southern Poverty Law Center in this week’s What’s in my Inbox.

Should nonprofit employees be required to give? Claire Axelrad and Vu Lee both weigh in on a hot button topic that says a lot about what we value. I believe in creating a culture of philanthropy, yes. But to me that means embracing a true culture of gratitude. And when employees aren’t cherished and treated as though their contributions matter — when they’re underpaid and over-worked, as they often are —how can we expect them to want to contribute financially? Most importantly, what’s right for your organization

How can you use donor personas to better inform your donor journeys? Guest post from Tim Sarrantonio.

What database is right for your organization — and your donors? No, the answer isn’t “whichever database is FREE.” Deciding on a CRM is one of the most important decisions your organization will make. Ultimate Guide to Fundraising Databases

6 survival tips for development directors like you. Fresh from Mary Cahalane. Number six is a big one for me too.

Learning Opportunities

When they’re done correctly, your donor newsletters have as much revenue-generating power as appeals. As Lisa Sargent notes, “donor newsletters are your retention engines!”

Plan to join us for Nonprofit Newsletters| Basics & More. This is the course where you’ll discover our exclusive formula how to create donor enewsletters that delight, capture the imagination and, most importantly, inspire your supporters to give generously. Last day for Early Bird pricing. Learn more and register.

Are you an introverted fundraiser wondering how you can best make a difference? Plan to join us for our next Motivate Monday session, when I’ll be sharing why I believe introverts have the edge, and you’ll discover how to maximize your special talents. Monday at 1:00. Click here to save your seat. Be there!

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