You are going to see yourself in this book.
Those words appeared within the first few pages of the foreword of You Can’t Take It With You, the latest book from the fundraising team at Good Works. Right away, I understood this idea not so much as an expectation, but as a promise.
For a while now, I’ve trusted the content that Good Works publishes because of who they are, what they do, and how they do it. They’re in the business of building connections between charities and donors in ways that are very human. And it’s their focus on humanity that has really resonated with me. Because no matter what nonprofit you work for, and regardless of the kind of work that you do, you are dealing with human beings when it comes to your fundraising, and that’s crucial to forming and maintaining your donor relationships.
This guide, hot off the presses at just the right time, will provide you with the right tools for talking to your donors about legacy giving. You’ll learn to navigate it with the right approach — one that is focused on human donors and rooted in a place of love and emotion. Yes, love. The role of the human brain, the center of emotion and decision-making, is given the credit it deserves here. So is storytelling, a primary brain activator and “heart of legacy marketing.”
Good Works understands what it means to be a fundraiser in today’s trying times, and they’ve provided a book geared toward those who’ve been through it. You’ll learn how to not only develop a clear plan for your legacy giving but how to go forth and implement it. From understanding prospects to creating compelling content that resonates with your donors, this book covers everything you need to know, and then some. Information is presented in digestible, accessible chapters, and that includes the “science-y stuff,” too.
Have you navigated these waters before, or have you only dipped your toe in? Sometimes, the mere thought of broaching legacy giving can cause some anxiety. You Can’t Take It With You is reassuring and also practical. This read has what it takes to coax apprehensive fundraisers into a positive frame of mind, all while giving them what they need to be both proactive and kind about their legacy giving programs.
Feeling a little more confident about it? This book is still worth your while. I think it has the power to speak to anyone and everyone who’s raising money in 2019 and to help them add to their bottom line in a big way.
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I can’t wait to meet with you personally.
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