While annual reports aren’t required by law, they provide nonprofits with legitimacy like nothing else does. During my days as a program associate for a major grantmaking foundation, we rarely, if ever, funded nonprofits without an annual report. If done well, an annual report shows your supporters and community leaders the impact you’ve had. They can play a vital role in seeking corporate and foundation funding, as well as your overall communications strategy.
So what, exactly, is a gratitude report? One thing that it is certainly not is the standard nonprofit annual report with the words “Gratitude Report” slapped on the cover.
In this MotivateMonday session from last year, I not only share my story of how I wrote my first gratitude report back when I worked for a major grantmaking foundation, but I walk you through a gratitude report, from start to finish, so you’ll get a clear picture of what this important communications piece should look like.
Presentation Slides:
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