Simple Development Systems is a fundraising model with a focus on growing a healthy base of individual giving support. And that includes creating a strong monthly giving program. But monthly giving is not a matter of “if we build it, they will come.” You’ve got to work it regularly.
So when this email from The Adventure Project landed in my inbox, I had to share it with you.
Why this email works:
- A terrific matching gift campaign
- A strong case for monthly support
- Urgency
I also loved the two options presented:
Yes, I can help!
or Not now.
Encouraging feedback at every step of the donor journey is important. Becky Straw, CEO and Co-Founder at The Adventure Project writes, “the idea of having a supporter choose (yes or no) came from Noah Barnett at Virtuous. He suggested I try giving people two options for next steps. I’ll let you know how it performs!”
Head on over to The Adventure Project’s dedicated donate page for this campaign to see a number of best practice examples, including:
- Donor-centric language throughout: “No matter what you can give, your impact scales quickly. If you join at $50 per month you will help 250 people this year.”
- A named monthly giving program: Collective
- Donor testimonials
- Let’s the donor know what to expect (the “Good Job Report”)
- The “Calculate your impact” slider is a brilliant addition
- A sense that all donors are valued
Click below to download this email.
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