When this email from Cafe Press, wishing me a happy anniversary from the date of my first purchase with them, arrived in my inbox I thought “how easy would this be for nonprofit organizations to emulate?”
Sure, if you’re the Lone Development Director, chances are you’re too busy to remember your own family’s anniversaries, let alone donors. But what if you could implement something like this on autopilot?
Simply sign up for a service, such as Send out Cards, and set it up for your donor to get an anniversary card on the date of their first gift to your organization. No jargon, no ask, just a simple joyful reminder of how grateful you are for their involvement. Set it and forget it…but your donors won’t!
How can you create an organization that’s donor-focused, year round? Learn why about.com called Simple Development Systems: Fundraising for the one-person development office “a road map to success that can take the scary out and bring in a sense of comfort, self-confidence, and focus about what can and should be done.
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I can’t wait to meet with you personally.
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