“The result of long-term relationships is better and better quality, and lower and lower costs.” W. Edwards Deming
In The Zen of Fundraising, Ken Burnett tells readers to create a “secure and lasting future” for our organization by putting our focus not on short-term activities, but on long-term strategies – where we’re treating our donors as the partners and friends that they are.
How can you reach out today?
With a phone call.
By a delivery of flowers, balloons or home-baked goodies.
By asking for advice.
With an in-person visit.
With a card or a note that says you care.
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