Whatever would entice you to spend $8 on a 3oz bar of chocolate? Is it the idea of chocolate paired with bacon? Or could it be the story on the back of the box…
I began experimenting with bacon and chocolate at the tender age of 6, while eating chocolate chip pancakes drenched in Aunt Jemima syrup, as children often do. Beside my chocolate-laden cakes lay three strips of sizzlin’ bacon, just barely touching a sweet pool of maple syrup. And then, the magic — just a bite of the bacon was too salty and I yearned for the sweet kiss of chocolate and syrup, so I combined the two. This was a turning point: on that plate something magical happened, the beginnings of a combination so ethereal and delicious that it would haunt my thoughts until I found the medium to express it — chocolate.
From there, it was just a matter of time…and what began as a love of salt and sweet quickly unraveled into an obsession. No longer could I wait to unveil the royal coupling in solid bar form, a deep milk chocolate with bits and pieces of Hickory smoked uncured bacon and just a sprinkling of Alderwood salt. Really, what doesn’t taste better with bacon?
Sold!
Is there anything more powerful than a story?
According to Paul Smith, author of Lead with a Story, “Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool: Microsoft, Nike, motorola, 3M, Saatchi & Saatchi, Berkshire Hathaway, Eastman Kodak, Disney, Costco, Bristol-Myers Squibb” and many others. In fact, “at Nike, all the senior executives are designated “corporate storytellers.”
There are six reasons why storytelling is such a powerful method of communication:
- Storytelling is simple
- Storytelling is timeless
- Stories are demographic-proof
- Stories are contagious
- Stories are easier to remember
- Stories inspire
Precisely why nonprofits should be using the power of storytelling to capture their mission. Why, then do our typical nonprofit communications read like:
…when sharing your story is so much more effective (click to read)?
Need help crafting your agency’s stories? Try these free resources:
8 Tips for Nonprofit Storytelling
How to Tell Your Nonprofit’s Story with Video
The Real Secret for Fundraising Success
Or head over to Amazon:
The Nonprofit Narrative: How Telling Stories Can Change the World
Or enroll in my 4-week training:
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