Peter Drury, Development Director of the Seattle children’s water nonprofit organization, Splash, has been rocking the fundraising world with donor-focused examples of creative fundraising lately.
Here’s a clever little takeaway that any organization could easily integrate into their next campaign: an email that specifically instructs supporters to NOT donate, but instead send out personal emails on the organization’s behalf. Peter tells me it was a member of his team, Norea Hoeft, who came up with this inspired approach. Marvelous teamwork!
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