Unless you’re in the midst of it, it’s hard to fathom the skill set required of a one-person nonprofit development and marketing department. My own career path has led me to positions where I was responsible for:
- all content creation, including donor appeals, print newsletters, web copy, email campaigns, annual reports and more
- website development and maintenance
- graphic design
- grant proposal writing and reportingmajor gifts
- event planning
- database management
and, of course getting those donor thank you letters out the door within the recommended 48 hours.
Relax. If there’s one thing being a one-person development department (or a business owner, for that matter) has taught me, it’s that everything — but everything — is figure-out-able.
Let that be your mantra. Everything is figure-out-able (hat tip to Marie Forleo).
If you’re doing it all, and cobbling together systems that include using excel for a database (horrors, we won’t go there) and PayPal for accepting donations AND trying to get out your thank you letters within 48 hours, this tip can help you issue a prompt and heartfelt online thank you immediately following a gift (and maybe buy you an extra day or two to get your letters out).
Follow these instructions for creating a url that will redirect your donors to a custom thank you page once a donor has made a gift via PayPal. Get creative — use video, staff or client photographs — make it heartfelt and genuine.
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