“The future belongs to those who believe in the beauty of their dreams.” — Eleanor Roosevelt
Happy New Year! And thank you — for being a Grow Report subscriber, for being a reader, for your questions, for your feedback, for your work in the trenches.
Following are the best fundraising post of 2013 from both The Grow Report and this blog:
- You think your donor needs to know about your five different programs and exactly what each one does. Think about this for a minute: how do you feel when someone tries to “educate” you? Chances are your donors feel the same. How educating your donors can put you in a financial death-spiral
- Where do the most charitable bequests originate from? Tom Ahern poses an interesting question: major gifts or more gifts, which is better?
- In This blog is a bit of a rant, Lucy Gower says that “Fundraising is tougher than ever, yet many charities are missing these fundamental opportunities to increase income and support.”.
- Mary Cahalane reminds us that the most important skill in fundraising just may belong to the introverts of the world.
- How are you creating lasting change, an “attitude of gratitude,” the culture of philanthropy necessary for exemplary customer service? I cried for the donor.
- How do you win back lapsed donors? Simple, brilliant and oh-so-swipeable.
- Storytelling is key to successful nonprofit fundraising. What can fundraisers learn from the extraordinary success of HONY (Humans of New York)?
- Can your print newsletter really make money? Donor newsletter brings in $2M: The Power of Storytelling
- More on nonprofit storytelling: almost any organization could benefit from a Share Your Story page. Here’s how to create one.
- How can you create a true culture of philanthropy, even when your program staff is scattered far and wide?
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