Bad Statistics are Dangerous for Charities. New from Simon Scriver.
My friend, Donna Mehr, of Smart Annual Giving, is offering up a free year-end campaign timeline. Look for Donna to share even more strategies when she presents for SDS next month.
Why Email Still Matters to Nonprofit Marketing.
New from SOFII: What kind of experience does your donor encounter when making an online gift?
Kivi with Great advice on storytelling for nonprofits.
Opinion: The Forgotten Man of Direct Market Fundraising. A must-read from Adrian Salmon.
How did one Simple Development Systems member double their monthly giving goal? Find out in my interview with Michael Faith of Living Yoga.
Consistency is key in email communications. But it’s often the first place small nonprofits fall down. You don’t have to write a 2000 word newsletter. See how one small shop keeps in touch through their weekly email in this week’s What’s in my Inbox.
Our friends over at The Agitator with Ring! Ring! Telemarketing Mysteries And Case Studies.
More on telemarketing: A subscriber recently asked about re-acquiring lapsed donors through the telephone. When I enquired of my colleagues, Lisa Sargent referred me to these two case studies from Grizzard (click here and here). You’ll also appreciate SOFII’s Why the phone is a great fundraising tool. Look for more great ways to use the phone in your year-end fundraising in my next Basics & More course: Your Multichannel Year-End Campaign.
LOVED my friend, Chris Davenport’s Werewolves, Vampires, and Donors. Have you registered for the Nonprofit Storytelling Conference yet?
Learn how one small shop incorporated masterful storytelling…while bringing it all back to the donor in this week’s What’s in my Mailbox.
You absolutely won’t want to miss The Agitator’s #throwbackThursday. Rockin’ Into The Future.
One of my fondest ‘bridesmaid’ memories is when, after weeks of fruitless searching for dresses, my friend proclaimed “f&*& it, ya’all are wearing tuxes!” And we did. Donor Guru Lynne Wester weighs in with The Bridesmaid Dress – A Thank You that Includes an ASK?
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