How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.
In a week filled with nonprofit emails that were either derivative or desperate, it was next to impossible to find standouts. Today’s What’s in my Inbox, forwarded by Lisa Sargent, is from FINCA, ‘a global, nonprofit financial institution serving 1.8 million lowest-income clients in 23 countries, providing products and services aimed at creating employment, raising family incomes and reducing poverty.’ Lisa writes “good subject line (‘Banking for good, not greed‘) that taps a common pain point…tells a nice short story.”
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