For some reason nonprofit membership organizations in particular really struggle with marketing. The key is simple: Your members want to know “What’s in it for me?” Tell them.
This piece, from Ontario Nature, paints a vivid picture of why membership is important to you, clearly and simply. The package included a membership card, renewal form, and single page impact sheet. The language is easy to read, the font is readable for older eyes. It’s noticeably lacking in jargon. Gratitude and donor love abound.
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