What’s in my Inbox | National Wildlife Federation Inspires and Delights

April 7, 2015

whatsinmyinbox

How are nonprofits using the power of email? Join us every Tuesday for What’s in my Inbox.


National Wildlife Federation wins with this curiosity-inspiring email with the simple subject header: QUIZ: Which One’s the Monarch?

An orange, black and white butterfly alights on a milkweed blooming in your garden. But is it a monarch butterfly? Or is it a viceroy or queen butterfly? Do you know how to tell the difference?

Don’t be fooled! Learn how to distinguish monarchs from their look-alikes by taking our Monarch ID Quiz.

The email closes with a strong call to action P.S.: Have you pledged yet to be a Butterfly Hero? It only takes three simple steps and we’ll send you free native milkweed seeds to plant in your garden for monarchs!

Readers who respond by uploading a photo receive a Butterfly Garden Starter Kit and a chance to win a trip for four to Walt Disney World.

Who doesn’t love butterflies? Fun and fabulous way to inspire and delight, National Wildlife Federation!

NatWildFedEmail

NatWildQuiz1

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NatWildLifeContest

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