Don’t take my word for it. “But while mobile and social may have captured the hearts and minds of consumers and marketers, email, phone, and direct mail continue to do a better job of capturing sales.” (Emphasis mine). Email and Phone Uber Alles.
It’s all just organizing: How small organizations can punch above their weight in a digital world. Good stuff.
This Will Kill Charity Pie Charts from Simon Scriver (LinkedIn)
Roger Craver over at The Agitator has been penning a series on fixing your hidden leaks. Fixing Hidden Leaks #1: How To Write Good. Be sure to catch the entire series.
The Veritus Group has a checklist for organizations starting a major gift program.
11 Top Fundraising Consultants Weigh In on Donation Request Letters (Want all of these tips in one handy template? Download yours here!)
Culture is Changing: Fundraising Needs to Change With It. Good read from Evelyn and Walter Haas, Jr. Fund. What do you think: is creating a culture of philanthropy the answer? I’d argue that it is – and I believe that a strong culture of philanthropy and being truly donor-centered goes hand-in-hand.
A brand new What’s in my Mailbox from Mary Cahalane, Multichannel Appeal from the Heart. You’re going to love this.
And here’s a truly delightful email from National Wildlife Federation, featured in What’s in my Inbox.
More from yours truly: 16 (yes, 16!) Easy Ways to Lead Your Organization’s Culture Shift.
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Nonprofit email fundraising: Are you overlooking the role consistency plays?
Is your nonprofit focused on lack or abundance? When you adopt a philosophy of abundance there can be no lack.
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