The longer I’m in this business, the more I realize there is no blanket one-size-fits-all answer. That’s for amateurs. An ask in a thank you? And it works???? See what I’m talkin’ about in this week’s What’s in my Mailbox.
This week’s Power of Nonprofit Storytelling features a narrative involving a father-son relationship. It’s different from most that I’ve heard, or read, and the touching story is brought to life through cartoon animation and the voice of the storyteller. It resonated with me, and I think it’ll resonate with you, too.
Are charities wasting money on social media? Hmmm. This slightly inflammatory piece from The Guardian generated quite a bit of flack. But I liked Simon Scriver’s response.
Events. They’re the bane of my existence. If you’re all about working smarter, not harder, they should be the bane of your existence too. The Veritus Group to the rescue with a new white paper, Events and Major Gift Fundraising.
What do the pundits really mean when they say ‘direct mail is dead?’ Direct mail is a powerhouse and if you’re not raising money from it, you ain’t doing it right. New from Jeff Brooks.
Roger Craver notes: “The greatest challenge most nonprofits and their fundraisers face is to be able to distinguish the merely urgent from the truly important. And to then … focus and act on the truly important.” Fundraising Change is Like Climate Change. A must read from our friends at The Agitator. Do yourself a favor and get a subscription.
How do you generate your most creative and analytical ideas? I can attest to this… Ignoring deadlines and steering clear of analytical thinking are two factors linked to “Aha!” moments, new psychological research finds.
What do I recommend as an organization’s first step in mastering the digital realm? Once you’ve made your online donation processes as seamless and donor-focused as possible, zero in on building your email list. New from Jeff Brooks.
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A What’s in my Mailbox post from 2014 shows how two organizations used my Direct Mail Template to raise more.
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I can’t wait to meet with you personally.
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