What’s in my Inbox | What you can learn about solid, empathetic storytelling from an email

December 2, 2020

I owe a fond debt of gratitude to a woman I met when I was only 22. We knew each other only briefly, but she inspired in me a lifelong love of fitness. And she shared a story one night that would forever alter my beliefs on reproductive freedom. Years earlier, my friend, who was […]

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Lessons from MotivateMonday | Establishing Your Grant Calendar

December 2, 2020

Is your organization’s grant strategy a practice of “spray and pray?” Once you’ve determined that, yes, it does make sense for your nonprofit to seek grant funding, you’ll need to hone your game plan. If you’re a small shop fundraiser who’s handling everything from data entry to major gifts to annual giving to event planning, […]

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How Are You Making #GivingTuesday Uniquely YOU?

November 18, 2020

It’s that time of year again. The time when #GivingTuesday is just around the bend. The time when my inbox looks like this once again. The time when nonprofits, many of whom I haven’t heard from all year long, begin their relentless email assault. But my mom said it to me. I said it to my […]

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Power of Storytelling | This wrongfully convicted father wants to see his kids vote

November 5, 2020

The Innocence Project is a nonprofit legal organization founded at Yeshiva University’s Cardozo School of Law in the early 90s. They’re committed to exonerating those who have been wrongly convicted and reforming the criminal justice system to prevent further injustices.  Though I’ve spotlighted them within this blog space before, I do often find their communication […]

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Quick Guide to writing Nonprofit Privacy and Legal Notice Webpage

November 3, 2020

If you are a typical nonprofit organization, you are likely to collect a large chunk of confidential information from your users, albeit in the form of IP addresses collected by your website’s statistics package. With the many updates on Facebook and the billions of users whose data was potentially compromised, online users are becoming more […]

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What’s in My Mailbox | A swipeable lift note to repurpose for donor communications

October 28, 2020

I recently became a monthly donor to the World Wildlife Fund. I appreciate their mission of wilderness preservation. Their efforts to conserve the planet and the life living on it are especially vital right now. The thank you letter I received isn’t worth sharing. And I was taken aback by the immediate request to become […]

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Power of Storytelling | An update on @Blackmainlinespeaks

October 21, 2020

If you saw this post, it most likely stuck with you. As @blackmainlinespeaks gained traction on Instagram, it received coverage from news outlets, both local and international. The account sought to expose racism lurking within private schools on the Main Line (and throughout Philadelphia) through personal stories of former (and sometimes current) students. These testimonies […]

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Power of Storytelling | This corporate campaign tells the story of the underdog

October 21, 2020

October 22nd marks Subaru’s 2nd annual National #MakeADogsDay. Since the beginning of the month, Subaru has been not only debunking myths that prevent shelter dogs with special needs from being adopted but framing them as reasons to adopt right now. The social media campaign is called “31 Days of Underdog Facts” and has been running […]

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What’s in My Inbox | Making your supporters feel like partners

October 21, 2020

Ottawa-based nonprofit Ten Oaks Project provides a safe space for youth from 2SLGBTQ+ identities, families. Thanks to TOP, these kids not only connect with each other but have the opportunity to engage with programs suited to their needs, too. TOP has been spotlighted on this blog before. I’m a donor and I love their donor […]

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No one sets out to write crap. A short lesson in nonprofit copywriting.

October 21, 2020

No one sets out to write crap. But when you’re in the middle of a pandemic and the craziest election in American history… Well, things fall off the plate. Now your organization’s year-end fundraising appeal is due tomorrow. What are ya gonna do? Instead of copying and pasting last year’s letter, you can create your […]

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Lessons from MotivateMonday | Planning Your Wildly Successful Virtual Event

October 15, 2020

A few weeks ago, I attended one of the more delightful virtual events I’ve been to. Student and killer fundraiser JodiJoy O’Keefe of Bethany Health Care was behind it. In this Lessons from MotivateMonday, she’ll be giving you the 411 on what it takes to create a successful virtual event. How do you sell sponsors […]

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What’s In My Inbox | See how giving your donors some fun can inspire them to give!

October 14, 2020

When this delightful email from Save the Children landed in my inbox, what could I do but head on over to their site and “fill a lunchbox” for a child? And just in time for World Food Day. It’s a great call-to-action that involves an enjoyable activity. After clicking “Fill My Lunchbox,” the reader is […]

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What’s in My Mailbox | Infusing your donor communications with gratitude

October 8, 2020

We talk a lot in the nonprofit sector about the ideal thank you email and thank you redirect page, and what to include in a thank you letter or phone call. But how are you infusing all of your donor communications – from your fundraising appeal letter, to your website, to your event invitations – […]

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What’s in My Inbox | The anatomy of a successful donate page

October 7, 2020

How easy are you making it for your donors to give online, really? Do your supporters arrive at your donate page, only to abandon it in frustration? Take a walk with me through my recent donation to the World Wildlife Fund to see just how easy it can be. 1.) The Donate button is highlighted […]

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What’s in My Mailbox | How are you letting your direct mail donors know about employee matching?

September 30, 2020

You need to understand how your best donors give. Do they typically mail in a check? Or do they prefer to make a gift online? The method they use to give matters. This slip from a recent PETA mailing served as a good reminder of this fact. While corporate employee matching is usually well established […]

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Power of Storytelling | Her “Shecanic” story

September 30, 2020

Imagine getting a manicure while your car is being serviced! It’s always inspiring to see cases where women have gone forth to carve out their own niches within traditionally male-dominated spaces. Patrice Banks, the founder of Girls Auto Clinic, is a remarkable lady and “shecanic” trailblazer who saw a need for female mechanics and created […]

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Power of Storytelling | Tanquerey, HONY, and $1 million raised in four days!

September 23, 2020

Do you doubt the power of storytelling for your fundraising success? Introducing Stephanie! You’re probably already familiar with Humans of New York (HONY), the storytelling project by photographer Brandon Stanton. I’ve highlighted HONY in this space and they’ve made national headlines multiple times. But you may not know about Stephanie, a 76-year-old New Yorker with […]

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What’s In My Mailbox | Check out how this tiny newsletter delights in big ways!

September 23, 2020

We’re all feeling it right now. It’s hard to ignore this great sense of impending doom that hangs over the world. Over our country in particular. But when it comes to your donors, this is where “inspire and delight” hits harder than ever. Think about it. How can you lighten your donors’ load right now? […]

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What’s In My Inbox | Mitzvah Circle knows now is the time to talk to donors

September 17, 2020

Mitzvah Circle is a nonprofit organization located in Norristown, PA that works to help individuals and families experiencing poverty, homelessness, and illness. This nonprofit works to provide items not covered by government assistance. Through a handful of programs geared toward providing necessities, Mitzvah Circle has been able to help more and more families each year. […]

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Power of Storytelling | Covenant House shows fundraisers why repurposing is the answer

September 9, 2020

Sometimes fundraisers have the tendency to look long and hard for the “best” solutions, forgetting the arsenal of resources they already have at their disposal. Especially now. Times are hectic, chaotic, and stressful. Many of us are experiencing panic and uncertainty in our day-to-day lives. That can cause us to search even harder for what, […]

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