Making your donors feel valued and appreciated | Interview with Lana Zring, Donor Care Coordinator of Preemptive Love

June 4, 2020

Preemptive Love is “a coalition stretching across Iraq, Syria, the United States, and beyond, working together to unmake violence and create the more beautiful world our hearts know is possible.” As both a fundraiser and a donor, I’ve been impressed with their ability to make every donor feel valued and appreciated. Recently Preemptive Love’s Donor […]

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What’s In My Inbox | Center for Reproductive Rights makes their position unequivocally clear

June 3, 2020

Now is the time to clearly state your position. Because silence speaks volumes, and not in the way you want. Right now, “we” makes sense in communicating to your supporters where you stand. You’re here to do good work in the world. But you have a platform, and it’s necessary to use it right now […]

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What’s In My Mailbox | Bethany’s COVID-19 appeal surpasses goal…by 296%!

June 1, 2020

Bethany Health Care, a sponsored ministry of the Sisters of St. Joseph of Boston, seeks to provide a high level of care to residents who need it. This individualized care, which addresses physical, spiritual, mental, emotional, and social needs, takes place in a comfortable, homey environment. BHC is doing important work. They’ve created a space where […]

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What’s In My Mailbox | Caritas of Austin’s COVID-19 Story

May 28, 2020

Caritas of Austin is a nonprofit dedicated to fighting homelessness in the Greater Austin area. Their appeal letter recently landed in my mailbox, and it paints a compelling COVID-19 story. Supporters gain a clear understanding of how COVID has impacted Caritas and how the organization is continuing its work under current conditions. The letter conveys […]

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Power of Storytelling | The Innocence Project With Storytelling At Its Finest

May 27, 2020

Has your board been urging you to look for a celebrity endorsement? Take it from me, the endorsement of the latest Netflix star is not the answer to your fundraising woes. But, in the case of a very special celeb endorsement like this one from Simon Cowell, I’m betting that the Innocence Project wins many […]

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What’s In My Inbox | Growing Monthly Giving During COVID-19, an example from YES!

May 27, 2020

YES! Media offers a truly unique brand of journalism that is ideal for our current times. Their reporting seeks to explain societal problems and possible solutions. YES! is transparent, nonpartisan, independent, and ethical. In an age where much valuable journalism lies beyond a paywall, YES! remains ad-free. This reader-supported nonprofit is doing so much right […]

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What’s in my Mailbox | Little things make a big difference

May 20, 2020

Mr. Holland’s Opus Foundation is a nonprofit located in Studio City, California. Their mission is to keep “music alive in our schools by donating musical instruments to under-funded music programs, and vital support services to school districts nationwide, giving economically-disadvantaged youth access to the many benefits of music education, leading them to success in school, […]

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What’s in my Inbox | Preemptive Love with a call to unity

May 20, 2020

Preemptive Love is a nonprofit with a beautiful mission: We’re a coalition stretching across Iraq, Syria, the United States, and beyond, working together to unmake violence and create the more beautiful world our hearts know is possible. Their digital communications provide a case study in donor love, including their donor newsletter. All of their processes […]

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Fundraising Friday | May 15, 2020

May 15, 2020

Donor Communications #CoronaComms Did you have a newsletter, appeal, or annual report coming up, and now you’re not sure if you should still send it? Download this quick guide to getting it out NOW.  Your monthly giving program can be a real source of protection, especially at a time like this. But how do you […]

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What’s In My Inbox | UltraViolet communicates understanding, empathy, and opportunity

May 14, 2020

Digital fundraising is growing by leaps and bounds lately. Does that mean that you should abandon your other channels? No, but using email to the best of your advantage will benefit you, especially right now. The world is a chaotic place, but people remain connected to the internet, and connected to their email, as a […]

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The Impact of COVID-19 on Key Compliance Deadlines

May 13, 2020

The coronavirus pandemic has disrupted life as we know it at a scale that escapes recent memory. When it comes to the daily operations of your nonprofit, COVID-19 has unquestionably had an adverse impact. With so many pressing changes, compliance responsibilities may be far from front-of-mind. The reality is that these obligations continue, even in […]

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Lessons From Motivate Monday | Making Your Meetings Virtually In-Person

May 6, 2020

How hard is it to transition board meetings to video? Not very. But it does take planning in order to make it engaging for all. And it’s all about the people, too. How do you encourage the kind of camaraderie that builds relationships? How do you accommodate the participants who can’t see the screen? How […]

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What’s In My Mailbox | What a Little Girl’s Letters Can Teach You About Fundraising (and Life)

May 5, 2020

In recent years, fundraisers have been abandoning direct mail. But, the reality is, direct mail plays a critical role for the small nonprofit. Particularly as a component of a multichannel campaign. Steve McLaughlin, Vice President of Product Management at Blackbaud, has published some revealing statistics on donor retention. As you can see, donor retention rates […]

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A Tale of Two Nonprofits: Which One Represents Yours?

May 5, 2020

On a beautiful late spring afternoon, ten years ago, two women started two nonprofit organizations. They both had similar dreams for their missions. They both started out in similar mid-sized American cities. Last year, these two women met at a National conference. They were surprised to learn how much they had in common. Both were […]

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What’s in My Inbox | A #GivingTuesdayNow Prequel

April 29, 2020

#GivingTuesdayNow is a new global day of giving and unity that will take place on May 5, 2020 – in addition to the regularly scheduled Dec 1, 2020 #GivingTuesday – as an emergency response to the unprecedented need caused by COVID-19. Their website advises nonprofits to “come together to create a wave of generosity, citizen […]

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Asking for Monthly Gifts During a Pandemic: Two Email Examples

April 29, 2020

You should consider your monthly giving program a source of protection, especially at a time like this. Having a strong monthly giving program is potentially foolproof. It can see your organization through any crisis. But how do you ask now, in the middle of COVID-19? Monthly giving plays a big role in Simple Development Systems, […]

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What’s in My Mailbox | Adjusting fundraising campaigns in light of COVID-19

April 22, 2020

How do fundraisers continue to communicate and continue to fundraise in the middle of the coronavirus pandemic? How you fundraise now does require greater sensitivity. It requires a solid understanding and knowledge of who you are communicating with. And, it requires great empathy, compassion, and whole-hearted, genuine love.   Fundraisers who have their campaigns planned out […]

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What’s In My Inbox | Inspiring donor support during COVID-19

April 22, 2020

The ACLU never stops. Since their inception back in 1920, they’ve fought hard to protect the rights of the American people. This nonprofit has become a force to be reckoned with, and their donor base is a decidedly passionate one. Want to know how to get your supporters’ attention during a crisis? Be bold. Be […]

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Donor Communications: Now is the time for MORE communications, not less

April 20, 2020

As of today, in the middle of a global pandemic, I’ve only received exactly two COVID-19-specific mailings from nonprofit organizations. One was from the Salvation Army and the other from Heifer International. This despite being a donor to numerous organizations. And, while my usually jam-packed mailbox has been emptier than usual, the other communications I […]

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Fundraising Friday, April 17, 2020 | Donor call script download, “inspire & delight” NOW?, looking good on Zoom, and more

April 17, 2020

Fundraising & Donor Communications During COVID-19: The Supporter Experience is More Important than Ever. A free downloadable call script for communicating with your donors. Should we send our scheduled appeal/newsletter/annual report in the midst of COVID-19? A free downloadable Template for COVID-19 updates to accompany a scheduled appeal, newsletter, etc. If yours is an organization […]

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