What’s In My Inbox | It’s the most wonderful time…to bump up your email!

December 17, 2019

When there are only 16 days left until the end of the year, every day needs to count. You have the power to make it so. There’s still plenty to be done and so many little things you can do during these critical last days. Make your donor calls. Add a lightbox to your home […]

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What’s In My Inbox | Desiree Tims shows us why personal should be the starting point

December 11, 2019

Desiree Tims is running for Congress. She is seeking election for Ohio’s 10th Congressional District. I’m not within her jurisdiction, but she caught my attention ever since I found her on Twitter and signed up to get her emails. Desiree’s site reveals that she was “Inspired by her grandfather’s journey from sharecropping in the Deep South […]

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Last-Minute End-of-Year Fundraising Tactics

December 11, 2019

Are the changes in our tax law wreaking havoc on our sector? Word on the street is that year-end giving is down. It’s December 12 already and maybe your EOY campaign isn’t going as well as you’d planned. While I’m not going to advise you to relax and count on the last few days of […]

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Power of Storytelling | RAINN, with one of our most powerful storytelling examples to date

December 5, 2019

Chances are, you’ve heard of RAINN (Rape, Abuse, and Incest National Network) before. Founded in the mid-90s, this nonprofit anti-sexual assault organization is the largest in the United States. They’re dedicated to preventing sexual assault and providing resources to help victims. In addition to operating the National Sexual Assault Hotline and The Department of Defense […]

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What’s In My Inbox | Elizabeth Warren keeps her messages real, warm, and…furry?!

December 4, 2019

You may already have an idea of how Elizabeth Warren communicates with her supporters. We’ve posted about it in this space before. Whether she’s taking time out of her busy schedule to call donors who’ve given “just $5,” or showing off pictures of her pup, Bailey, Elizabeth consistently keeps it real, and we love her […]

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Building trust for your nonprofit

December 3, 2019

Just as it seems that every institution we’ve held dear over the years is crumbling, The Chronicle of Philanthropy recently reported that, according to a survey by the Better Business Bureau, Declining trust in the nonprofit sector has been a trend for a while. In a post from last year, The Agitator’s Roger Craver noted […]

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Biscuits and Multichannel

November 21, 2019

Has it happened to you, too? You’ve been looking forward to something for ages. Maybe a special night out, or a vacation, or seeing that show you got tickets for last year. And then the actual moment arrives and… It’s disappointing. It doesn’t match up with your anticipation. Or, worse, it doesn’t happen at all. […]

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What’s In My Mailbox | The Post-it Note…Revisited

November 20, 2019

Many moons ago, I wrote a blog post about the possibilities of the humble Post-It note. Also known as Post-its and sticky notes, chances are, you’ve seen this small piece of paper with an adhesive strip on the back many a time. Created especially for attaching notes to documents and other surfaces, their little adhesive […]

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What’s In My Inbox | Oxfam’s matching gift campaign for World Toilet Day is serious business

November 20, 2019

Happy World Toilet Day! November 19th marks this little known holiday, which is an official United Nations international observance day. On its face, the idea of World Toilet Day sounds strange. Why are toilets worth celebrating? Well, you might not think of toilets as serious business, but they are. Especially to those who live in […]

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Fundraising Friday | November 15, 2019

November 15, 2019

The Agitator’s Nick Ellinger has a new book out! Read my review to learn why it should be on every fundraiser’s bookshelf. “Nearly 59 percent of nonprofits said live events are critical for attracting new donors, but just 18 percent of donors said they’ve learned about a charity through a live event.” Guess what? Nonprofit Communications Don’t Resonate With […]

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What’s In My Inbox | Intervale’s warm-up email keeps gratitude front and center

November 13, 2019

Pre-suasion is a method of priming an audience to receive your message more openly. It’s a powerful tool, and one that must be used in an ethical and just manner. -Robert Cialdini Brady Josephson, Vice President of Innovation & Optimization at nonprofit digital fundraising resource NextAfter, notes that communicating with your donors prior to an […]

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I put out a Twitter call for best thank you video. This one is gratitude gold.

November 6, 2019

Recently I put out a Twitter call, asking followers to pass on the best thank you video they’ve ever seen. Emma Jenkin, Marketing & Communications Coordinator at University of Toronto Schools, was one of the people who reached out, and I’m glad that she did. The video she sent clocks in at just over one […]

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13 Ways to Write Better Fundraising Asks

November 6, 2019

No one sets out to write crap. But when you’re only six weeks into your new fundraising job and your boss suddenly assigns you the task of writing your organization’s year-end fundraising appeal, due tomorrow, what the heck are you going do? Instead of copying and pasting last year’s letter, how about you carve out […]

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Want to fundraise big? Then Nick Ellinger’s book is what you need during these tough times…

October 31, 2019

Like Roger Craver says in his foreword, The New Nonprofit by Nick Ellinger “could scarcely be more timely.” You probably already know this, but it bears repeating: as time goes on, fundraising is not going to get any easier. If we want to face this reality head-on, then we need to figure out new ways […]

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Fundraising Friday | October 25, 2019

October 25, 2019

Fundraising & Communications We all know this simple truth: it takes money to make money. Yet getting your board to invest in fundraising and donor care can be next to impossible. Here’s how to make your case — for your budget. With the retention rate for monthly donors running at 90% and up, establishing your […]

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Lessons from Motivate Monday | How easy are you making it for your donors to give?

October 16, 2019

Did you know that 83% of people who land on your main donation page won’t end up making a donation? Luckily, with a few surprisingly simple tweaks, you can turn this sad number around. Does your online donation form make it easy for your donors to give? During a Motivate Monday session late last month, Abby Jarvis, […]

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What’s In My Mailbox | How are you upgrading your monthly donors?

October 16, 2019

With retention rate for monthly donors running at 90% and up, establishing a solid monthly giving program makes sense. But many organizations take a set-it-and-forget-it approach. For monthly giving to work, you still need to communicate consistently, continue to ask, and upgrade. I recently received a mailing from Southern Poverty Law Center, and it is […]

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You won’t survive without a compelling case…but how are you making your case for funding to your board?

October 15, 2019

It was my first fundraising job and I was nervous. Picture it. I was about to present before my organization’s board on our annual campaign. For the previous five years, their appeal had gone downhill, losing dollars and donors.  Year after year. Anxious to turn things around, I met with our most valuable volunteer. He […]

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What’s In My Inbox | CFES’s sticker campaign to win mailing addresses

October 2, 2019

Every American citizen over the age of 18 deserves the right to vote. In this day and age, voting is often viewed as a civic duty rooted in personal responsibility. To vote is to participate in the political processes that shape our lives. To vote is to use our voices. But because of voter suppression […]

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Power of Storytelling | World Vision’s new child sponsorship program is so perfect for right now

October 2, 2019

World Vision is a global humanitarian organization founded in 1950. Through their wonderful work, they show love to the poor and oppressed and serve every child they can. World Vision is engaged in the sustainable development of poor communities. They provide emergency relief in times of conflict and disaster. They raise public awareness that leads […]

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