An FAQ Guide to Passive Fundraising for Nonprofits

July 24, 2024

Imagine this: Your nonprofit is in the midst of several key projects and is planning to launch a new community program, all of which will greatly benefit your mission. When you combine the associated expenses with the costs of operating your organization day-to-day, you determine that you’ll need to add new fundraisers to your calendar […]

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4 Tips for Organizing a Nonprofit Auction That Drives Impact

July 24, 2024

Auctions are among the most engaging and lucrative fundraising events your nonprofit could host. They appeal to a wide range of supporter interests and foster a fun atmosphere of friendly competition. Plus, they have the potential to raise thousands of dollars for your mission through winning bids on items, entry fees, and additional donations made […]

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GivingUSA 2024 | What Small Nonprofits Need to Know

July 10, 2024

The latest GivingUSA report on charitable giving in the United States is out. What do smart fundraisers, particularly those heading up “one-person” development shops, need to know? Charitable giving in the U.S. declined by 2.1% in 2023 after adjusting for inflation. Nonprofits have been concerned about the decreasing number of American donors for years, and […]

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7 Creative Ways to Show Your Supporters They’re Valued

June 6, 2024

Trends for 2024 indicate a rise in AI for donor communications. However, these same trends also indicate that these AI-written messages, if poorly implemented, may alienate donors. After all, donors are unlikely to feel valued if they receive the same AI-created email from every nonprofit they support.  This also means that 2024 is the year […]

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What’s in My Inbox | How is Your Nonprofit Growing Your Email List?

May 9, 2024

The goal of growing your email list should play a primary role in every nonprofit’s yearly fundraising plan. Always. Email is more important than your Facebook, TikTok, or Instagram followers combined. Why? Because it’s only through email that you can build a one-to-one relationship online. To say nothing of the old maxim “never build your house on […]

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Charity: Water and the Overhead Question

May 5, 2024

The latest nonprofit sector outrage surrounds Simon Sinek’s podcast interview with Scott Harrison. Haven’t heard it yet? You can listen here. Simon may be best known for his TED Talk on the concept of WHY, his books, and his video on millennials in the workplace. Scott Harrison, of course, is the founder of Charity: Water, […]

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Demystifying the Major Nonprofit Accounting Methods

May 2, 2024

Of the data your nonprofit collects, financial information is one of the most useful types—and one of the most complex to track. Keeping thorough, accurate records of your organization’s finances allows you to know how much funding you have on hand and effectively allocate it to further your mission. However, the wide range of revenue […]

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What’s in My Inbox | Staying Human-Centered in an AI World

April 25, 2024

The growth of AI in nonprofit donor communications means that lately my inbox has been filled to the brim with nonsense like this: We hope this message finds you well and filled with the same warmth and gratitude that we feel as we reach out to express our deepest thanks for your unwavering support of […]

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Fundraising Lessons From a Maltipoo

April 24, 2024

My grandpup, Wally is the next best thing to a grandchild. She’s the closest thing I’ve seen to a living stuffed toy (wouldn’t you agree?). She’s smart, with a wicked sense of humor. She’s also been specially trained as an emotional support dog. And is she ever. Wally adores her grandma. Since her mom married Chris, proud owner of […]

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What’s in My Mailbox | “We created a brand new revenue stream!”

April 10, 2024

Email or print donor newsletter? Smart nonprofits utilize both to keep their donors close.  But only print donor newsletters have the “sticky” quality that leads to greater donor loyalty — and the greatest gift of all, the bequest gift. Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.” And, when your […]

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Four Staff Recruitment Strategies to Decrease Nonprofit Turnover

March 14, 2024

Recruiting and retaining staff can feel like scaling a mountain. Even when you think you’ve gotten closer to the summit, you most likely still have one or two more positions to fill or may even face staff turnover. Recruitment challenges have been listed as one of the upcoming trends to look out for in 2024. […]

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9 Emails Every Nonprofit Needs To Send

March 7, 2024

Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. To improve your nonprofit email marketing, […]

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Best “No BS” Resources for the Time-Strapped Nonprofit

March 6, 2024

Every day you sit down to begin working on a project. Perhaps it’s your first donor newsletter. Or an invitation to your organization’s latest event. Or maybe you’ve finally decided to work on your email welcome series. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest […]

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How to Create A Holistic Nonprofit Digital Marketing Plan

February 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. However, you can’t do it all on your own. Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. Thanks to modern technology, the world is […]

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What’s in My Inbox | Nonprofit Valentines: Hits and Misses

February 14, 2024

Valentine’s Day, a celebration of love and affection, has a rich and varied history dating back centuries. Over time, the holiday evolved into a Christian celebration honoring Saint Valentine, a martyr who defied Emperor Claudius II’s ban on marriages for young soldiers. Legend has it that Valentine performed marriages in secret, leading to his eventual […]

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Lessons from MotivateMonday | Storytelling is your nonprofit’s currency

January 25, 2024

Did you ever stop to consider that storytelling is your organization’s currency? After all, this ancient art form has the power to literally move your audience to give, support and share the important work you do with the world. If you don’t know where to start in finding your best stories, this Lessons from MotivateMonday […]

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What’s in My Inbox | How do you steward your monthly donors?

January 25, 2024

With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. But monthly giving won’t transform your organization — unless you first figure out the most important element of your monthly giving program. No, it’s not the theme you decide upon. It’s not even how compelling your […]

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

January 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% of all emails opened. Your numbers may be higher. Within my clients’ email lists, I […]

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Power of Storytelling | Harmony for Change: The Global Impact of Playing For Change

January 14, 2024

I recently stumbled across this captivating rendition of John Mayer’s Grammy-winning “Waiting on the World to Change” via Dan Rather’s newsletter. What sets this apart is the collaboration of 100 artists from diverse countries, orchestrated by the Playing For Change Foundation. This musical masterpiece, created in partnership with COP28, the United Nations Climate Change Conference […]

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

January 11, 2024

The past five years have seen tremendous change in the world — and in the nonprofit sector. We faced a global pandemic, resulting in oftentimes disastrous fundraising. Organizations relying on event-driven fundraising suffered. And one of the biggest event-driven fundraising models shuttered their doors. Then, once nonprofits recovered their wits and resumed asking, fundraising initially […]

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