What’s In My Inbox | St. Jude’s uses storytelling as a planned giving tool, and so can you

May 2, 2018

In his book, Big Gifts for Small Groups: A Board Member’s 1-Hour Guide to Securing Gifts, Andy Robinson said of planned giving, “Dead people, through their estates, give away more money year after year than all US corporations combined.” Yep, it’s true. Planned giving counts for 8% of the charitable giving pie — more than […]

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Fundraising Friday | April 27, 2018

April 27, 2018

SolarAid uses their enewsletter to share stories of what their donors’ gifts make possible AND invite donors into their mission with a terrific survey. This week’s What’s in my Inbox. When I learned that Molly Ola Pinney, CEO and Founder of the Global Autism Project, had brought in over 300 new monthly donors during #GivingTuesday in 2017, I had […]

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Top Crowdfunding Platforms for Nonprofits

April 27, 2018

It goes without saying that nonprofits are completely dependent on their fundraising efforts. But changes in software and social media have brought a new edge to fundraising for nonprofits: crowdfunding. Put simply, crowdfunding leverages the ubiquity of social media and the adaptability of software to raise money from a large group of people. Unlike relying […]

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What’s In My Mailbox | Using the power of Giving Tuesday to drive monthly giving

April 26, 2018

When I learned that Molly Ola Pinney, CEO and Founder of the Global Autism Project, had brought in over 300 new monthly donors during #GivingTuesday in 2017, I had to learn more. Headquartered in Brooklyn, GAP is a nonprofit organization on a mission to help children with autism learn. To that end, they train teachers and […]

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What’s In My Inbox | SolarAid’s enewsletter welcomes donors into their mission

April 24, 2018

SolarAid, a Basics & More Alum, is a London-based international charity. They combat poverty and climate change and provide access to solar lights in some of the most remote regions of Malawi, Uganda and Zambia SolarAid’s email recently hit my inbox with a donor-focused enewsletter and survey invitation. The newsletter highlights stories of what your […]

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Fundraising Friday | April 20, 2018

April 20, 2018

We’re seeing monthly giving programs with retention rates of 90% (and up!). But managing the back-end systems of your monthly giving program can be tricky. That’s why you’ll want to budget 30 minutes to watch this Motivate Monday session, featuring Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, and monthly giving guru extraordinaire. “Is a […]

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What’s In My Mailbox | Popeye the rescued cat has a message for HSNEGA’s donors…

April 18, 2018

Just a couple of months ago, I cast my spotlight on Julie Edwards, Executive Director of The Humane Society of Northeast Georgia, and Basics & More Alum.  Julia navigates fundraising, major gifts, and planned giving over at HSNEGA. You might remember my post about her amazing Facebook Live session, where she gave supporters a heavy […]

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What’s In My Inbox | How to reach out to your monthlies with gratitude — on the regular!

April 18, 2018

“Is a thank you letter every month necessary?” That’s one of the most frequently-asked questions we receive in our nonprofit monthly giving classes. Your monthly donors give twelve times a year. You don’t have to limit yourself by sending one thank you letter out per month. Besides, that would be both redundant and tiring — […]

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Motivate Monday | Bolster your back-end for monthly giving success!

April 16, 2018

What’s the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater planned giving, and grow your sustainable income — all at the same time? If you guessed monthly giving, you’re right! Retention rates stand at a bleak 45%. It’s undeniable: retention is one of […]

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Fundraising Friday | April 13, 2018

April 13, 2018

Is your nonprofit email marketing consistent…and fun? This week’s What’s in my Inbox. Do you ever feel like an impostor? Do you chalk your success up to luck, timing, or computer error? Do you believe “If I can do it, anybody can?” Do you agonize over the smallest flaws in your work? Do you worry […]

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Motivate Monday | Beating the Impostor Syndrome beast in fundraising life — and beyond!

April 11, 2018

Do you ever feel like an impostor? Confession: when I was named one of Fundraising’s 50 Most Influential by the venerable Civil Society Magazine, I felt like a fraud. Me…alongside my idol Ken Burnett! And renowned professionals like Adrian Sargeant, Tom Ahern, and Jeff Brooks! The magazine must have made some sort of mistake. Do […]

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What’s In My Inbox | Friday is prime time to reach out to donors with some feel-good fun

April 10, 2018

Just like direct mail, email lives on! Yes, despite the influx of social media and texting, email is still the best online channel for developing a one-on-relationship with your donor. It’s a vital piece of the puzzle. And one of the primary things to consider as you build your organization’s email program is the role […]

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What’s In My Mailbox | An annual report on a postcard? N Street Village shows how

April 4, 2018

N Street Village is a D.C.-based nonprofit organization dedicated to empowering homeless and low-income women in the area through offering an array of opportunities geared toward helping them live their best lives. Available options include services, housing, and advocacy. N Street Village is aware that some of these women struggle with stigma and shame, which […]

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What’s In My Inbox | #GrownAssAdult dogs win with APAMO’s newest campaign

April 3, 2018

The Animal Protective Association of St. Louis has a message for all of you doggy lovers out there: Please adopt a grown-ass adult dog. Maybe you already know that raising a puppy is a serious chore that involves time and commitment on your part — kind of like the responsibility that comes with raising a […]

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Fundraising Friday | March 30, 2018

March 30, 2018

March for Our Lives sends their message loud and clear: Never again. If you missed Emma González’s gripping speech, you can watch it in this week’s Power of Storytelling. Do you take the time to create opportunities that welcome feedback from your donors? Lisa Sargent has shared a wonderful example on Twitter that shows how […]

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What’s in my Mailbox | Handling expired or compromised credit card payments

March 29, 2018

When one of my credit cards was hacked – probably by an illegal gas pump skimmer – many of my automated payments, like insurance, faced the risk of cancellation. A hacked card. Expired or lost credit cards. What systems does your organization have in place for these everyday inconveniences? As a monthly donor to many […]

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The Power of Storytelling | March for Our Lives sends their message loud and clear: Never again

March 28, 2018

On March 24, 2018, March for Our Lives happened for the first time. Shortly after the Stoneman Douglas High School shooting in Parkland, Florida, student organizers led the demonstration in D.C., teaming up with the nonprofit Everytown for Gun Safety to plan a march to protest gun violence. The turnout in Washington was nothing short […]

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What’s In My Inbox | NARAL opens my eyes wide with their latest email (and quiz!)

March 21, 2018

The most recent email from NARAL to hit my inbox contained a quiz, which I’d never seen from them before, and rarely see in nonprofit communications to begin with. Answering each question and having my results assessed after I was finished turned out to be an eye-opener. I’m someone who tries to stay consistently informed […]

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Power of Storytelling | Kayla keeps sick kids smiling — and she makes us smile, too!

March 20, 2018

Kayla Cares 4 Kids is the triumphant outcome of a young girl’s determination in the face of adversity and boredom. Four years ago, when Kayla Abramowitz was just 11 years old, she was making countless hospital trips due to her battle with autoimmune diseases, and so was her brother, Ethan. Kayla not only wanted to […]

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Fundraising Friday | March 16, 2018

March 16, 2018

We’ve all got our horror stories. Is your boss or ED holding you back from successful fundraising? Change is possible, but it doesn’t usually happen overnight. Here’s help. No one exemplifies the sheer power of storytelling quite like HONY’s Brandon Stanton. Now he’s done it again, raising $1,943,443 of $1.8M goal, raised by 37,330 people […]

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