Fundraising Friday | January 26, 2018

January 26, 2018

What does it take to create a story that resonates with donors so much that it brings in nearly $25,000 of a $5,000 goal? Bruce Almighty is back. This week’s Power of Storytelling. Valentine’s Day is right around the corner. What are you doing to celebrate the wonderful donors who make your work possible? This week’s What’s […]

Read the full article →

What’s In My Inbox | Preemptive Love shoots a win for this Valentine’s Day

January 23, 2018

Valentine’s Day is around the corner. Yes, it has taken the shape of vapid, saccharine commercialism over time, and those ubiquitous monogrammed candy hearts are actually pretty gross. But in the whole grand scheme of things, none of that really matters, because you can celebrate V-Day however you want to (or don’t want to). And […]

Read the full article →

Power of Storytelling | The story of Bruce Almighty continues…three years later!

January 22, 2018

I remember the story of Bruce Almighty well. In fact, I’ll never forget it. Nearly three years ago, a young cat wandered into a backyard of a home in the Northwest section of Regina, Canada. Horrified by what they saw, the homeowners immediately called Animal Protection at Regina Humane Society to come assist. You can […]

Read the full article →

Fundraising Friday, January 19, 2018

January 19, 2018

What can you learn from this eye-opening “before” and “after” fundraising appeal? This week’s What’s in my Mailbox. And we revisit an earlier Mailbox feature to see the difference extra engagement made in this year-end appeal. How are we framing donor retention? The Agitator’s brilliant Nick Ellinger with The Behavioral Science of Fundraising Metrics. This […]

Read the full article →

What’s In My Mailbox | A 68% increase in funding with this “before” and “after” fundraising appeal

January 17, 2018

Nobel Prize winning author, Ernest Hemingway, famously said, “The first draft of everything is usually shit.” But stay with it, for oftentimes all it takes are a few simple tweaks to transform your writing into a masterpiece that gets results. Case in point: when Christine White, Annual Fund Officer for East Side Baby Corner, a student […]

Read the full article →

Fundraising Friday | January 12, 2018

January 12, 2018

You’ve heard these words from me before: “Inspire and delight donors.” They’re both at the heart of solid revenue-generating nonprofit communications, and they drive donors to double down on their support. But what exactly does inspiration and delight in communications look like? Find out in this week’s What’s in My Inbox. Anxious over the new […]

Read the full article →

What’s In My Inbox | What does “inspire and delight” look like? MoveOn to find out!

January 9, 2018

You’ve heard these words from me before: “Inspire and delight donors.” They’re both at the heart of solid revenue-generating nonprofit communications, and they drive donors to double down on their support. But what exactly does inspiration and delight in communications look like? How does it take shape? Here’s a great example. MoveOn.org is perhaps one […]

Read the full article →

Fundraising Friday | January 5, 2018

January 5, 2018

Is it easier or harder to set up monthly giving in a small shop? Read my interview with Harvey McKinnon and find out. You can write a letter or an email that’s donor-centered…but your systems might give you away. Donor-centricity. Are you faking it? Even the smallest shop should be incorporating testing. But how? TESTING: […]

Read the full article →

Donor-centricity. Are you faking it?

December 26, 2017

How are you bringing your donors into your mission? This, I believe, is at the heart of the future of fundraising. This is what will take our organizations far beyond fundraising and into the joyful creation of the brighter world we are all working towards. It goes beyond your donor communications, although we’ve touched on […]

Read the full article →

Monthly Giving For the Small Shop | Interview With Harvey McKinnon

December 25, 2017

What’s the best thing your nonprofit isn’t doing that it should be doing to slow donor attrition and build sustainable funding? If you said growing your Facebook likes, or redesigning your website you’d be wrong.  One of the surefire ways to build lifetime donors – and build legacy funding –  is with the creation of […]

Read the full article →

Fundraising Friday | December 22, 2017

December 22, 2017

  Batten Down the Hatches! Year-End Fundraising is Upon Us…has a couple of last minute tips you might be able to still use, including a killer free downloadable template (the very one I use in my work) to rock your email ask series. Could the risk of controversy be worth it? If you’re soft-pedaling your donor […]

Read the full article →

What’s In My Mailbox | Marjorie returns in Part Two of an integrated campaign!

December 20, 2017

If you haven’t checked out the Inbox installment featuring Part One of Seniors First integrated campaign, do that first. As promised, here’s Part Two, featuring their year-end appeal letter. They’ve shined the spotlight on Marjorie once again, seamlessly connecting email to direct mail. Great storytelling is at the core of this package’s success. It gives a […]

Read the full article →

What’s In My Inbox | Part One of a nicely integrated campaign, starring Marjorie!

December 19, 2017

I receive a ton of mail, both email and snail mail, from charities large and small. And that’s because I’ve opened myself (and my mailbox and inbox) to it. I’m not just on the constant lookout for examples to point to and showcase here, I’m also doing my best to learn more about what makes great […]

Read the full article →

Power of Storytelling | When is the risk of controversy worth it? Hint: think of the “e-word.”

December 18, 2017

The Bhopal disaster, also known as The Bhopal gas leak, is considered the world’s worst industrial disaster of all time. On December 2nd, 1984, 27 tons of a deadly gas leaked from a Union Carbide plant in Bhopal, India. A crippling devastation still haunts the city today. Not only did 25,000 people lose their lives […]

Read the full article →

Batten Down the Hatches! Year-End Fundraising is Upon Us…

December 15, 2017

Can you believe that 2018 is almost here? With only 18 days to go until the end of December, nonprofits are scrambling in a pursuit to maximize their year-end fundraising results. I’ve dropped the surprising year-end stats before… Some organizations manage to raise nearly 70% of their donations during those critical last six weeks of […]

Read the full article →

What’s In My Inbox | Premiums in online fundraising? St. Jude’s makes it work!

December 12, 2017

THIS SHIRT SAVES LIVES. SO CAN YOU. It’s a bold opener for an online fundraising campaign. This one from, from St. Jude’s Children’s Research Hospital, specifically targets millennial donors, encouraging them to “Join the movement” through a three-step call to action: make a pledge to donate $20 a month, wear their shirt, and connect through […]

Read the full article →

Power of Storytelling | charity : water’s story will have you reaching for the tissues…

December 11, 2017

There’s a good chance you’ve already heard of the nonprofit known as charity : water, founded over ten years ago by a former nightclub promoter named Scott Harrison. I’ve highlighted them numerous times for their email and online communications, which are consistently on point, and that I want to feature them again should be no […]

Read the full article →

Fundraising Friday | December 8, 2017

December 8, 2017

Blog Roll I love the idea of incorporating our donors’ stories into our website. And many organizations are doing it well, particularly with examples from planned giving donors. But what about exploring this idea even further? This week’s Power of Nonprofit Storytelling. Heifer International produces exceptional fundraising copy, and we’ve featured their digital fundraising examples many […]

Read the full article →

What’s In My Mailbox | Are grandmas really angels in training? A before and after year-end appeal!

December 6, 2017

In November, an emergency appeal letter came in from Diana Russell, Director of Fund Development at Maria Stein Shrine of the Holy Relics, a “place of peace, prayer, and hospitality,” based in Ohio. I’ve worked with them before, and they are a Basics & More Alum. Diana asked if I could liven up their appeal, […]

Read the full article →

What’s In My Inbox | Heifer harnesses cuteness in the name of gifting hope

December 5, 2017

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. People aren’t exactly sure about the original source of this quote. Scholars have debated its origins for decades, if not centuries. Nevertheless, its truth and impact has endured throughout time. And […]

Read the full article →