Fundraising Friday | May 19, 2017

May 19, 2017

Who’s the winner of our Power of Thank You thank you letter contest? Find out! What does donor-centricity really look like? Is it about the fluffiest thank you or “coddling” your donors? No. It involves honesty, openness, transparency. This week’s What’s In My Inbox is one of the best examples I’ve seen. How donor-centrism perpetuates inequity, and […]

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What’s In My Inbox | Ontario Nature inspires in the face of resistance

May 16, 2017

In this week’s inbox installment, I’m casting my spotlight on Ontario Nature once again, and for good reason. Their most recent email to hit my inbox was candid and transparent from the subject header onward. “The Supreme Court refused to hear our case,” it begins. It’s not so much about failure as the need to […]

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Before and After Thank You Letter Contest! | And the winner is…

May 15, 2017

Ahhh, the post-donation thank you letter. Some say donors are lucky to receive one, but I say something different. Really, receiving a thank you letter is only half of the battle. Remember, I wear multiple hats, so I’m both a fundraiser and a donor. I’ve got 360 degree vision, which means I’ve seen it all. […]

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Fundraising Friday | May 12, 2017

May 12, 2017

Everyone’s not a data person. So could you update your board members in a livelier way? Check out At Your Next Board Meeting Wow Your Members With a Fundraising Results Infographic to learn how one Grow Report subscriber used a tactic we shared in a recent Motivate Monday. And do read the beautiful and heartfelt […]

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What’s in my Mailbox | Do you think your donor newsletter can’t raise money? Think again!

May 10, 2017

“What is my gift accomplishing?” It’s the number one question at the back of every donor’s mind. So what is the best way to communicate the impact of your donor’s gift? When I asked donor retention expert and international copywriter, Lisa Sargent, what the three best methods of impact reporting are, she responded with: The […]

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What’s In My Inbox | Revisiting Ten Oaks Project in memory of someone very special

May 9, 2017

In this inbox installment, I’m revisiting Ten Oaks Project. I first cast my spotlight on this nonprofit back in early 2015. Their knack for stellar storytelling made me not only sit up and take notice. Through their use of transformational storytelling, Ten Oaks shared the story of a young girl’s journey, and they not only provided […]

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At Your Next Board Meeting Wow Your Members With a Fundraising Results Infographic

May 8, 2017

Members and subscribers alike know that I am forever on their case about having everyone – board members, staff, volunteers – together on the same page. Take this post from the summer of 2014, “When Board Members Say ‘I’ll Do Anything But Fundraise’ | 4 Tips”  for instance. In that post, I shared four ways […]

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Fundraising Friday | May 5, 2015

May 5, 2017

The latest numbers from the Fundraising Effectiveness Survey show that for every 100 donors nonprofits gain, they lose 99 through attrition. Could you combat that with a simple three-part auto responder thank you series? How are you keeping your giving days donors? Sometimes (most times) the simplest solution is the best. Witness this scathingly brilliant […]

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What’s In My Mailbox | Brittany’s Hope’s annual report alternative is straight to the point

May 3, 2017

In this mailbox installment, I’m once again casting my spotlight on Brittany’s Hope, an organization that I support as a monthly sponsor. I’m emotionally tied to their work and mission, they consistently communicate with me to strengthen our bond, and they’re geographically close to me, located only a couple hours away. “Near and dear to […]

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What’s In My Inbox | Your online tip of the day!

May 2, 2017

I’ve got a question for you. When it comes to communicating with your supporters, do you communicate with them how *they* want to be communicated with, or do you communicate with them the way you think you should? You already know it’s not about you. It’s about them. Do you take the time to create opportunities […]

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A Three-Part Autoresponder Series to Raise Your Donor Retention Rate

May 1, 2017

If you’re overcome with a sinking feeling when you think about donor retention, you have good reason. Donor retention’s numbers are still abysmal. The reality is, right now in 2017, nonprofit organizations are continuing to struggle to keep their donors, and rates hover around 45%. The latest numbers from the Fundraising Effectiveness Survey show that […]

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Fundraising Friday | April 28, 2017

April 28, 2017

Donors hate ‘em. Fundraising gurus say that “increase response by a third.” What to do? This week’s What’s in my Mailbox. The Cornell Lab of Ornithology knows how to surprise and delight. How could you emulate their creative new class? This week’s What’s in my Inbox. Warren Buffet’s Family Has Pledged $90 Million—And Devised An […]

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What’s In My Mailbox | A tried and true that needs to make like a dinosaur (hint: donors hate them)!

April 26, 2017

 For this week’s mailbox installment, I’m going *there* once again, venturing off into the land of “how not to.” I’m also going to vent a little bit, but it’ll be short, and it’ll actually be worthwhile for you to hear. I promise. I’m going to start off by pointing out something that’s not only true, but […]

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What’s In My Inbox | Cornell Lab Bird Academy’s ultra creative “early bird” special

April 26, 2017

I’ve never seen anything quite like this email communication, and that’s just one reason why I wanted to share it with you. So for this week’s inbox installment, I’m casting my spotlight on the most recent message from Cornell Lab of Ornithology, which contains an early bird offer for enrolling in their self-paced ecourse, Be […]

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Power of Storytelling | What can you do with just 30 seconds of video?

April 17, 2017

  Birmingham-based Neverthirst is a nonprofit Christian organization dedicated to providing clean water solutions to the poor, particularly those who live in North Africa and Southern Asia. Below their “Donate Now” button is a caption reading, “Where there is clean and living water, life flows.” It’s not so much a compelling catchphrase as a universal truth. […]

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Do you need a new attitude…or a new job?

April 17, 2017

Do you remember Stay or Leave? Pros and Cons of Changing Jobs? If you’ve been in the sector for any length of time, you’ve probably experienced the following… Locking down the ideal job, and then, as if out of the blue, having a micromanaging boss arrive on the scene. Or coping with a cut in […]

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Fundraising Friday | April 14, 2017

April 14, 2017

Last Saturday’s SNL spoke to the slacktivist in all of us. Thank You, Scott. This week’s Power of Storytelling. We’ve written about thasks, AKA a thank you that contains an ask, a lot. In this week’s What’s In My Inbox, you can see this strategy in action – and see how I felt as a […]

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What’s In My Mailbox | Stewarding monthly and sponsorship donors

April 12, 2017

If your organization has a monthly giving program in place — or a sponsorship program — what steps are you taking in stewarding your donors? I actually get this question a lot. Because, while your monthly donors may not fall into the category of “major gift donor” (although one of our SDS members has a monthly donor […]

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What’s In My Inbox | To ask or not to ask…that is the question

April 11, 2017

In this installment of What’s In My Inbox, I’m imparting insight in the form of a lesson on what not to do. You probably already know this, but sometimes, knowing what not to do is just as vital as knowing what to do. Around this time last year, Sandy Hook Promise surveyed me, and I […]

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Power of Storytelling | SNL pays tribute to the armchair activist in us

April 10, 2017

Actor-comedian Louis C.K. hosted Saturday Night Live for the fourth time this past Saturday, and he got the ball rolling with an edgy opening monologue. Shortly after, in probably one of the best sketches of the season, he played the role of “Scott” an unassuming slacktivist and social justice Twitter warrior, who, preoccupied with clickbait, […]

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