What’s In My Inbox | What next? Communicating with your donors

November 15, 2016

When I find myself in times of trouble, fellow fundraisers come to me, speaking words of wisdom… For US fundraisers and nonprofit professionals who believe in a country that is a kind, respectful, safe, and aware nation and do their part to make it so, this last week has been nothing short of devastating. Donald […]

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First, we grieve… And then, we turn to hope

November 9, 2016

When I went to bed last night, my nerves were clawing at me from the inside. My anxiety had kicked into high gear, and I was filled with apprehension like never before. At that point, I had but a sliver of hope left that the best outcome would prevail, that history would be made, despite […]

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What’s in my Inbox | Do I want to vote or do I want a goat? How about both?

November 8, 2016

Once again, Heifer International has stepped up to the email communications plate with a piece that both captures my attention and keeps it long enough to encourage me to act, and to act now. I’ll admit it: when I slip political references into my communications; the trappings of a particular position or values, I often […]

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Power of Nonprofit Storytelling | A Digital Storybanking Tool for You

November 7, 2016

Storytelling can be hard. Hard to collect stories. Hard to write stories. And hard to reframe your stories for different audiences. In September’s Motivate Monday, guest Allison Carney shared a digital storytelling banking tool she created to collect stories, frame them for different goals, and set them aside to revisit later. In this short training, […]

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Fundraising Friday | November 4, 2016

November 4, 2016

I’ve covered Nashville Rescue Mission’s newsletters several times, and for good reason. Their print newsletter mailings alone bring in over $2m to the agency. Yes, that’s right. Their print newsletter possesses fundraising superpowers of epic proportions. This week’s Power of Nonprofit Storytelling | Where would Jay be without you? The Fail-Safe Path to Nonprofit Major […]

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What’s in my Mailbox | Never skimp on gratitude

November 2, 2016

Does your organization’s mentality of lack extend to the very process of thanking? What exactly is a “lack mentality?” If you’ve worked in the nonprofit arena for any amount of time, you already know what it is. You probably also know, as is the case with many cultural problems, that pinning down a precise definition […]

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What’s in my Inbox | Happy Heiferween: creative holiday-based marketing communications done right

November 1, 2016

Heifer International is a nonprofit with a global reach. Ever since they were founded in 1944, they’ve been working to eradicate hunger and poverty around the world by providing livestock and training to impoverished communities. Their approach to tackling hunger and poverty is a holistic, values-driven one that seeks to provide sustainable solutions. You undoubtedly […]

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Power of Nonprofit Storytelling | Where would Jay be without you?

October 31, 2016

I’ve covered Nashville Rescue Mission’s newsletters several times, and for good reason. Their print newsletter mailings alone bring in over $2m to the agency. Yes, that’s right. Their print newsletter possesses fundraising superpowers of epic proportions. You know it as well as I do: in the year 2016, in a technology-driven world, the written word […]

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Fundraising Friday | October 28, 2016

October 28, 2016

What can Elvis Presley teach us about nonprofit fundraising? You might be surprised. This week’s Power of Nonprofit Storytelling. When it comes to things like anniversaries and award announcements, how do you make it all about the donor? You’re sure to find lessons in this week’s What’s in my Inbox. Struggling to include your donor […]

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The Fail-Safe Path to Nonprofit Major Gift Fundraising Success

October 27, 2016

A subscriber recently sent in his draft for a year-end fundraising appeal letter, asking for my feedback. Of course, my first question was, “Who is your audience? Who will be receiving this letter?” The gentleman, the founder of a newer nonprofit located in the Philadelphia region, sent back a list of names of some of […]

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What’s In My Mailbox | For a heaping dose of donor love, download your free cheat sheet!

October 26, 2016

When it comes to your donor communications, are you making it all about you? About your amazing work, and the clients you serve, and the needs you meet? Yes, the work that you do is wonderful, and so are you. But “donor-centric communications” isn’t some jargon-loaded buzz phrase — it’s the real deal. And it’s […]

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What’s in my Inbox | The ballad of Mr. Holland’s Opus and donor-focused communications done right

October 25, 2016

In this installment of What’s In My Inbox, I’m shining my spotlight on the incomparable Mr. Holland’s Opus Foundation, a nonprofit dedicated to keeping music alive in schools by providing the tools to make it happen. Thanks to their efforts, schools across the nation are now stocked with high-quality instruments. Music teachers and their students […]

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Power of Nonprofit Storytelling | What can the King of Rock and Roll teach us about fundraising?

October 24, 2016

Up until a couple of months ago, I’d never been a huge Elvis fan. In fact, I never could wrap my head around the hype that surrounded the “King of Rock & Roll.” It’s not that I had any sort of negative feelings toward Elvis or ever questioned his iconic status…it was that I was […]

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Fundraising Friday | October 21, 2016

October 21, 2016

This week’s Power of Nonprofit Storytelling highlights the most important quality of a fundraiser: listening. Have your tissues handy! What’s in my Inbox? This week it’s one of my pet peeves: begging. Thanks to the wonderful Agents of Good for sharing yet another spectacular donor love direct mail packet. I loved Bee the Change. You […]

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Nonprofits: The Video Equipment you Need to Get Started (on a Budget)

October 20, 2016

“Get started today, with the equipment you have. Capture footage with a smartphone and cut it together on your computer’s free editing software. Use what you do have and don’t let the lack of other resources be an excuse for not making something.” Bill Griepenstroh Video Producer at Lincoln Berean Church — Lincoln, Nebraska We […]

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What’s in my Mailbox | How to be the change: Ontario Nature gets it right, empowers donors to fight the good fight

October 19, 2016

In this installment of What’s In My Mailbox, we’re spotlighting not only Ontario Nature, a conservation group dedicated to protecting Ontario’s wetlands, woodlands, and wildlife, but the outstanding work of Agents of Good, a donor-focused direct response firm. What has this communication packet got going on? A lot. Below, I’ve picked what I think are […]

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What’s in my Inbox | Don’t beg please. It’s not pretty.

October 18, 2016

It will never be pretty. In the process of reaching out, the urge to beg undoubtedly crosses, or has crossed, your mind. Maybe it’s because you’re a fundraiser, and sometimes, you’re swimming against the tide, aching to be heard. But if you’ve got the idea that begging amplifies the sound of your voice and propels […]

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Power of Nonprofit Storytelling | Thank you for being a friend: life-changing relationships that open doors

October 17, 2016

Petula Dvorak, a D.C.-based reporter for The Washington Post, knows how to tell a story with a headline. Buzzfeed and its counterparts do, too, but Dvorak’s realization of a narrative-focused headline comes across as far less click-baity. The janitor felt invisible to Georgetown students – until one changed his life. I am always in search […]

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What’s in my Inbox | When disaster strikes: A beautifully integrated campaign

October 11, 2016

In this installment of What’s In My Inbox, I’m again casting my spotlight on Mercy Corps, because they’ve reached out with yet another stellar communication, through both an email message and its accompanying video, which is chock full of gratitude. So what’s right about this, and what makes it work as an integrated, powerful campaign? […]

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Fundraising Friday | October 7, 2016

October 7, 2016

Are you keeping a clean email list? Miriam’s Kitchen is back with a terrific reactivation email. This week’s What’s in my Inbox. No one does #donorlove quite like the brilliant Agents of Good. We’re thrilled to present you with a special year-end fundraising appeal from the Agents in this week’s What’s in my Mailbox. You’ll […]

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