Fundraising Friday | April 15, 2016

April 15, 2016

When you hear the word “childhood”, what comes to mind? If you were to ask children this same question, what do you think they’d say? What about a child born to parents in the military? You may already know this, but these children don’t always have it easy when it comes to their formative years. […]

Read the full article →

Eyes Wide Shut: Is Fundraising Nirvana Even Possible?

April 14, 2016

It happened in an instant, in the middle of a lackluster workshop that I’ve long forgotten. The truth is, I can’t recall a single take away from the day’s training, but something was still illuminated for me. About three-quarters of the way into the day, we gathered in groups to share our challenges. That’s when […]

Read the full article →

What’s in my Inbox | Don’t you forget about me: the thank you email

April 12, 2016

“While you see a chance, take it.” -Steve Winwood Your organization’s thank you email immediately following an online gift provides a wonderful opportunity. The opportunity to show that you view your donor as more than an ATM machine. The opportunity to let your donor know that their gift hasn’t fallen into an internet black hole. […]

Read the full article →

Power of Nonprofit Storytelling | Military Child of the Month: Aubri’s Story

April 11, 2016

When you hear the word “childhood”, what comes to mind? If you were to ask children this same question, what do you think they’d say? What about a child born to parents in the military? You may already know this, but these children don’t always have it easy when it comes to their formative years. […]

Read the full article →

Fundraising Friday | April 8, 2016

April 8, 2016

When it comes to raising major gifts, are you talking to the wrong donors? How to Qualify Donors: An Introduction (read the series). New from The Veritus Group. This week’s Power of Nonprofit Storytelling features a video from the Cystic Fibrosis Foundation. Dare you not to cry. What’s uppermost in YOUR donors’ minds? This week’s […]

Read the full article →

What’s in my Mailbox | Are you following your online gifts with a snail mail thank you?

April 6, 2016

Ah, the lowly thank you letter. It’s often an afterthought or never even sent out at all, especially following a smaller and/or online donation. Or it reads as a perfunctory obligation, bereft of any emotion or authenticity. The recipient knows it’s not genuine. Quite frankly, whenever I encounter these, I usually think I’d have preferred […]

Read the full article →

What’s in my Inbox | Donor Surveying

April 5, 2016

I was the first to write about surveying on a regular basis, and for good reason. Or reasons. As in many. How do I love surveying? Let me count the ways… This tactic is a truly useful platform that provides a channel of communication between you and your supporters. By encouraging feedback, surveying allows you […]

Read the full article →

Power of Nonprofit Storytelling | Storytelling for a brighter tomorrow

April 4, 2016

Whenever it comes to an ailment like cancer or even genetic disorders, no matter how rare, the disease usually reaches beyond the afflicted person and extends out to those who love them, inevitably affecting a circle of people. Due to our relationships and our condition of being human, this is practically a given. I’ve heard […]

Read the full article →

Fundraising Friday | April 1, 2016

April 1, 2016

How are you incorporating your planned giving stories into your marketing mix? I liked this recent example from the Philadelphia Museum of Art. How do you make your donors feel like heroes? A masterful example from HRC in this week’s What’ in my Inbox. 8 Storytelling Tips For Your Nonprofit. New from NonprofitPRO. Looking for […]

Read the full article →

What’s in my Inbox | Touching your donors, one victory at a time

March 29, 2016

Ever since I became a supporter, Human Rights Watch has made an effort to maintain constant contact with me through their email communications. Despite the frequency, there’s never been any shortage of great content, and their messages consistently leave me happy, inspired, and wanting to give again. Their communications speak directly to me and their […]

Read the full article →

Power of Nonprofit Storytelling | Incorporating planned giving stories into your nonprofit marketing mix

March 28, 2016

In the past, we’ve discussed why your organization should be sharing your donor stories in your communications pieces, and one of my favorite ways of collecting stories, Share-Your-Story-Pages. I’ve been a member of the Philadelphia Museum of Art on and off for years. When I was a new mother, living in Philadelphia’s Fairmount section, I […]

Read the full article →

Fundraising Friday | March 25, 2016

March 25, 2016

What We Talk About When We Talk About Good Work. This week’s Power of Nonprofit Storytelling. It’s why we do what we do…and why donors give. What’s the most important thing in your email communications? Great storytelling ranks high on the list. But I would also argue that consistency is paramount. This week’s What’s in […]

Read the full article →

What’s in my Inbox | Save the Chimps…TODAY!!!

March 22, 2016

We’ve often conveyed to you the importance of consistency in communications, particularly email. Remember, a special occasion isn’t necessary in order for you to be able to write an email. You don’t need a recent monumental achievement to celebrate, nor must it be a holiday or “special time” of the year for your organization. The […]

Read the full article →

Power of Nonprofit Storytelling | What We Talk About When We Talk About Good Work

March 21, 2016

I’ve said this hundreds, if not thousands of times: “I’ve done my good deed for the day.” As if it begins and ends at just one. Why one? Is that the minimum requirement to guarantee us a ticket for a sweet after life? And why do we even perform good deeds at all? Moral duty […]

Read the full article →

Fundraising Friday | March 18, 2016

March 18, 2016

The longer I’m in this business, the more I realize there is no blanket one-size-fits-all answer. That’s for amateurs. An ask in a thank you? And it works???? See what I’m talkin’ about in this week’s What’s in my Mailbox. This week’s Power of Nonprofit Storytelling features a narrative involving a father-son relationship. It’s different […]

Read the full article →

What’s in my Mailbox | An ask in a thank you? It works!

March 16, 2016

My most recent donor communication from St. Jude Children’s Research Hospital is worth mentioning for a few reasons, and these reasons more than compensate for its one flaw. Can you guess what that might be? Yep, you’ve spotted it: Dear Friend. Yikes! But let’s move on from that rocky opening. There’s a lot to appreciate […]

Read the full article →

Power of Nonprofit Storytelling | StoryCorps: The Saint of Dry Creek

March 14, 2016

StoryCorps is an amazing nonprofit organization, and they cater to a basic, instinctive human need — the need for storytelling. Here’s how they describe the work that they do… StoryCorps’ mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world. We do […]

Read the full article →

Fundraising Friday | March 11, 2016

March 11, 2016

Mutual Rescue™ is a new initiative, created by Humane Society Silicon Valley, dedicated to sharing the personal stories of adopted pets and their owners. Their first video tale, Power of Nonprofit Storytelling |The Story of Eric and Petey, is a stellar example of video storytelling. Fair warning: have your tissues handy. Strengthening your organization’s thank […]

Read the full article →

What’s In My Mailbox: A Preemptive Postcard

March 9, 2016

Okay, so we can probably agree on the idea that a postcard is a pretty non-traditional mode for nonprofits to communicate their gratitude. How come? Well, postcards are letters that are extra easy to send in the mail because they don’t require envelopes. Because of this, their general size is kept small. This means there […]

Read the full article →

What’s in my Inbox | The Donor Experience Project: The Thank You Email

March 8, 2016

In my ongoing quest to better understand the donor experience, I myself have become a donor, because really, what better way is there? Like donors do, I have focused my attention toward the nonprofits who have missions that resonate with me for one reason or another. After making my contribution, I’ve closely examined the communications […]

Read the full article →