Power of Nonprofit Storytelling | The story of Eric & Peety: Who rescued who?

March 7, 2016

Mutual Rescue™ is an initiative, created by Humane Society Silicon Valley, dedicated to sharing the personal stories of adopted pets and their owners. These narratives shed light on the importance of these relationships for the humans and animals involved and, in turn, inspire continued donor support of local animal shelters. Life-changing and poignant, each story […]

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Fundraising Friday | March 5, 2016

March 4, 2016

Monthly Giving: Everyone Should Be Doing It. New from NonprofitPRO. (And you won’t want to miss Nonprofit Monthly Giving | Basics & More™ – last week for Early Bird pricing!) Who doesn’t like to feel like a hero? You’ll love this week’s email example from the Soi Dog Foundation in What’s in my Inbox. Despite […]

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What’s in my Inbox | The Soi Dog Foundation is a star — and so is this email!

March 1, 2016

The Soi Dog Foundation, an organization dedicated to fighting animal cruelty and homelessness through improving the lives of dogs and cats in Thailand, has a naturally compelling mission. For many of us, interaction with animals is part of our human experience. Still, sincere effort is invested in ramping up their compelling factor, and they’ve achieved […]

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What’s in my Mailbox | A beautifully integrated campaign (Part II)

February 24, 2016

The initial email that Ontario Nature sent to my inbox sparked the anticipation and set up my expectations. So when my renewal package arrived in the mail, I was ready for it. The particularly noteworthy contents include: 1. The envelope. In featuring the 2016 membership card on the front, this one immediately makes it clear […]

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What’s in my Inbox | The start of a beautifully integrated campaign

February 23, 2016

Do your direct mail and email campaigns exist separately? Say it isn’t so! Take a cue from Ontario Nature’s beautifully integrated membership campaign… Imagine the typical scenario, a situation that not only your donors find themselves in often, but that you and me find ourselves in often: going through our mail on a regular basis. […]

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Power of Nonprofit Storytelling | An impact thank you video

February 22, 2016

Nonprofit organization Seeds of Learning improves educational opportunities in rural Latin America. They also  educate North America to the needs of these poor communities. SOL’s homepage thank you video for 2015 only takes a little bit of scrolling to reach it. What makes it compelling? 1. SOL uses the children whose lives have been changed as […]

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Fundraising Friday | February 19, 2016

February 19, 2016

In this week’s What’s in my Inbox, the Audubon Society wins with a fun little Facebook campaign. Check out their page on Facebook to see the kind of engagement this inexpensive strategy yielded. Remember: as our friends at Veritus say, it’s not just about the money. Subscriber and Basics & More™ alum Desert Sounds Performing […]

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What’s in my Mailbox | The donor is the hero (nonprofit thank you)

February 17, 2016

Here’s an inspirational thank you straight from my mailbox. But what makes a thank you letter inspirational? And what does inspiration do? Desert Sounds Performing Arts recently recently appointed me one of their “shining stars.” The result? I feel like a superstar — like a hero. They made me feel special, and they did it […]

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What’s in my Inbox | Engage with contests

February 16, 2016

What’s not to love about this Valentine’s Day email campaign from the Audubon Society? Starting with the short, simple subject header ‘Why do you love birds?,’ Audubon quickly engages the reader with a contest, urging you to comment on their Facebook page for a chance to win a bottle of Aveda Love™ composition oil. A […]

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Fundraising Friday | February 12, 2016

February 12, 2016

This week’s What’s in my Inbox features Heifer International with a sweet Valentines Day appeal. When you’re not effectively segmenting, you’re leaving money on the table. New from NonprofitPRO. In this week’s Power of Nonprofit Storytelling, Change is Simple proves it really is. How DO you thank your monthly donors? This week’s What’s in my […]

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What’s in my Mailbox | Thanking your monthly donors the right way

February 10, 2016

How are you thanking your monthly donors? It’s a fact: some organizations underestimate the power of monthly giving. Rather than recognizing it as a program with the ability to transform organizations, instead, monthly donors often fall to the wayside. Yikes! How can you avoid overlooking your monthlies and letting them sink into a black hole? Make […]

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What’s in my Inbox | Some bunny loves you (Valentines Day)

February 9, 2016

Ah, Valentine’s Day. What kind of emotions does February 14th evoke for you? As a fundraiser, can you use Valentine’s Day, in all its saccharine-sweet glory, to your advantage? Yes, absolutely. You can reimagine this time of year as something more meaningful than its cliches: an opportunity to reach out to your donors in order […]

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Power of Nonprofit Storytelling | Change really IS simple!

February 8, 2016

Change is Simple is an organization whose principles are rooted in the belief that the health of our planet directly impacts human health. Since their inception five years ago, this nonprofit has been actively engaged in educating children about the connection between earth and humanity in hopes that the next generation will make the right […]

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Fundraising Friday | February 5, 2016

February 5, 2016

Are you taking advantage of the ‘honeymoon phase’ in your nonprofit marketing? Why you need to seize every opportunity for relationship building. Basics & More™ alum Save the Children of Australia with this week’s Power of Nonprofit Storytelling, Urgency Through Video: A Plea to Act Now Kerri Karvetski sent in this week’s What’s in my […]

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Are you taking advantage of the ‘honeymoon’ phase in your nonprofit marketing?

February 3, 2016

Have you ever heard of something called the ‘honeymoon phase?’ In marketing, the ‘honeymoon phase’ refers to that period of time (usually one to two weeks) following a customer’s purchase. They’re in love with the product or service — or think that they will be — and the savvy business builds on that relationship, right […]

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What’s in my Mailbox | Gratitude and love…

February 3, 2016

Prison is often one of those places we dare not tread, not even in our minds. Journalist Tom Wicker said of prison life: “It discloses the nasty, brutish details of the life within – a life the authorities would rather we not know about, a life so far from conventional existence that the accounts of […]

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What’s in my Inbox | Kerri’s Pick

February 2, 2016

When it comes to political campaigns and featuring their respective mailings in any way shape or form, I usually hesitate. Usually. Unless I find them just too darn good not to share. Plus, there’s always the hope I have: that you’ll look past the politics, regardless of your allegiance, and see through to the heart […]

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Power of Nonprofit Storytelling | Urgency Through Video: A Plea to Act Now

February 1, 2016

Save the Children of Australia is an aid and development agency dedicated to helping children who need it most. They provide protection, along with access to quality health and education services. This organization has been engaged in the wonderful work that they do for over 90 years, and their cause in itself is an emotionally […]

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Fundraising Friday | January 29, 2016

January 29, 2016

We’ve been saying it for years. Now someone has the balls to say it out loud. Charity Navigator Must Grow Up or Shut Down John F. Kennedy said “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” I’m of the opinion that too many […]

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What’s in my Mailbox | Remembering Owen

January 27, 2016

When it comes to the pieces I select for What’s in my Mailbox, I typically select ones that (a) evoke a strong emotional response in me and (b) speak for themselves. Now, that’s not the only criteria I use, but they are two very important points that I look to consistently. This piece is courtesy […]

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