What’s in my Inbox | Your donor’s the hero with personalized video

January 26, 2016

By now, you’re probably well aware of this rule: a thank you letter must be addressed to the donor: Dear (name). But how about a video? Now, there’s something you don’t see everyday! Once again, brought to you by my dear friend and Fundraising Grrl extraordinaire Rory Green, is a recent email straight from Covenant […]

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Power of Nonprofit Storytelling | SolarAid brings the ultimate storytelling device

January 25, 2016

How do you convey the impact of your donor’s gift? SolarAid is based in the UK, and they’re a Basics & More alumnus. An international charity combating poverty and climate change, they provide access to solar lights in some of the most remote regions of the world. Their work is complex and crucial, but it’s […]

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What’s in my Inbox | Surveying kept simple is smart (and it works)!

January 19, 2016

I’ve been practicing donor surveying since 2000, and was the first to preach the benefits of surveying on a regular basis (yeah, seriously). How come? Well, surveying is just one of the tools you can use to establish communication between you your supporters, and you want to seize every possible opportunity to do that. Plus, […]

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Power of Nonprofit Storytelling | What does a displaced family look like? (Mercy Corps)

January 18, 2016

What if you were asked this very question? It’s not exactly something you can just turn away from, going about your day as if you never heard it (or saw it). Now, what if you received an email in your inbox with this very question as its header? Would you be able to just throw […]

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Fundraising Friday | January 15, 2016

January 15, 2016

How can you pack a colossal emotional punch? This week’s Power of Nonprofit Storytelling features Wounded Warrior. Don’t miss it. Hand-written is always powerful, but have you ever thought of a hand-written email? How’s that possible? This week’s What’s in my Inbox from The Sandy Hook Promise Foundation. Acquiring NEW donors from direct mail is […]

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What’s in my Mailbox | Wounded Warriors for the win!

January 13, 2016

Acquisition mailings are tough. But in pursuit of growing our donor base, they’re a viable option, caveats and all. How do these mailings work? Through targeting a rented list of names sourced from a list broker that is typically used once. As Roger Craver of The Agitator notes: “Making a profit or even breaking even […]

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What’s in my Inbox | The power of handwritten…in an email?

January 12, 2016

In all the time I’ve been doing what I do, I don’t believe I’ve ever seen a handwritten thank you email. And at this point, I thought I’d seen it all). So while the sheer idea of a handwritten thank you email in itself is novel and pretty intriguing, this particular note has extra touches […]

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Power of Nonprofit Storytelling | Packing a colossal emotional punch with Wounded Warrior

January 11, 2016

Even though I’ve been at this whole storytelling thing for awhile, I still regularly ask myself: “What makes a great story?” Although I have a concrete idea at this point (actually, a well of ideas that I dip into from time to time) of what that is, storytelling is a topic I’m still exploring. I’m […]

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For non profit communicators…write music

January 7, 2016

Have you ever wondered why song lyrics from middle school remain stuck in your head, compelling you to sing along with the radio, while you find it next to impossible to remember anything from history class that very same year? Or, have you ever found yourself stuck with a persistent, stubborn ear-worm that you just […]

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Top 10 Things Smart Fundraisers Will be Doing in 2016 (and a bonus word for the year)

January 6, 2016

It seems like just yesterday that financial experts were still forecasting that it might take a whole decade for charitable giving to return to its levels achieved before the Great Recession! A sobering thought for all of us fundraisers out there. But here’s the reality: We’ve seen four relatively solid years of giving rebounding and […]

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Fundraising Friday | January 1, 2016

January 1, 2016

Seth Godin shares how training is the infinite return on investment. 7 Reasons Why Your Two Week Trip To Haiti Doesn’t Matter: Calling Bull on “Service Trips” What are donor advised funds? Michael Rosen urges us to Stop Ignoring This Amazing Source of Contributions. What were the most read 2015 posts on PamelaGrow.com? Top 10 […]

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Top 10 Readers’ Favorites Non Profit Fundraising & Communications | 2015

December 30, 2015

In the spirit of ushering in a brand new year, I decided to create a compilation of particularly noteworthy blog posts that I’ve written over the course of 2015. How did I come to the determination that these posts were worth mentioning? They highlight some of the crucial key issues I’ve been stressing on a […]

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What’s in my Inbox | 15 Non-profits (and a few businesses) you should subscribe to

December 29, 2015

How do you master fun, engaging, ‘donate-able’ email copy?  ‘Swipe files’ provide a great method of generating ideas and keeping you inspired (not copying!) as you draft your enewsletters, eappeals, and other communications. And you may want to begin by setting up a separate email account and subscribing to to the following nonprofit organizations (with […]

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The Power of Nonprofit Storytelling | Sharing your donors’ stories

December 28, 2015

Susan Howlett, author of Boards on Fire,  enjoys a reputation as a thoughtful, wholly donor-focused nonprofit consultant.  When we were speaking one day, she shared some marvelous strategies for engaging our website visitors in the gratitude process: Imagine featuring a wide range of different kinds of donors who’ve contributed in many different ways. One donor […]

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Fundraising Friday | December 18, 2015

December 18, 2015

Never doubt the power of a single passionate person to bring about change. This week’s Power of Storytelling. My inbox is absolutely deluged in year-end fundraising appeals. Remember, just as in direct mail: your first rule is ‘get it opened!’ Which email subject headers did I find irresistible? This week’s What’s in my Inbox. What […]

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What’s in my Mailbox | All about the donor…down to the response device

December 16, 2015

We don’t talk a lot about direct mail response devices. But we should. For the most part, they’re lousy. Some seem to think that a reply device needs to be a certain size, often forcing donors to fill in tiny lines and pull out their magnifying glasses. These two examples, from Ontario Nature, are different. […]

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What’s in my Inbox | 11 Holly Jolly Holiday Non profit Email Subject Lines

December 15, 2015

It’s that time of year, and perhaps you can relate: my inbox is overflowing with December fundraising emails to the point of overwhelm. In cases like this, my natural inclination is to pull a ‘control, select all, delete’ and flush them all away. But I’m glad I don’t do anything hasty, because some of these […]

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Power of Nonprofit Storytelling | Never doubt the power of a single passionate person to bring about change

December 14, 2015

  Who was Obama talking to, and what possessed him to take a break from his presidential duties to respond in such a passionate, heartfelt way? One of the reasons why is because Brandon Stanton, founder of Humans of New York, is at it again. Well, in reality, as a curator of stories, I think […]

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Fundraising Friday | December 11, 2015

December 11, 2015

There are still things you can do before December 31 to raise more money. Want More Money? Year-End Fundraising Tips for You. It’s a ‘problem’ that seems to come up time and time again. ‘Because of HIPPA restrictions we can’t share client stories, blah blah blah.’ Here’s another example of storytelling when client confidentiality is […]

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Want More Money? Year-End Fundraising Tips for You

December 10, 2015

What are you doing to ramp up your fundraising during the last few weeks of 2015? Stay tuned for some of my best advice! This tip from one of my readers instantly put a smile on my face. Last month, the Coalition for Sonoran Desert Protection issued a shout-out for volunteers for their year-end mailing in […]

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