What’s in my Inbox | 15 Non-profits (and a few businesses) you should subscribe to

December 29, 2015

How do you master fun, engaging, ‘donate-able’ email copy?  ‘Swipe files’ provide a great method of generating ideas and keeping you inspired (not copying!) as you draft your enewsletters, eappeals, and other communications. And you may want to begin by setting up a separate email account and subscribing to to the following nonprofit organizations (with […]

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The Power of Nonprofit Storytelling | Sharing your donors’ stories

December 28, 2015

Susan Howlett, author of Boards on Fire,  enjoys a reputation as a thoughtful, wholly donor-focused nonprofit consultant.  When we were speaking one day, she shared some marvelous strategies for engaging our website visitors in the gratitude process: Imagine featuring a wide range of different kinds of donors who’ve contributed in many different ways. One donor […]

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Fundraising Friday | December 18, 2015

December 18, 2015

Never doubt the power of a single passionate person to bring about change. This week’s Power of Storytelling. My inbox is absolutely deluged in year-end fundraising appeals. Remember, just as in direct mail: your first rule is ‘get it opened!’ Which email subject headers did I find irresistible? This week’s What’s in my Inbox. What […]

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What’s in my Mailbox | All about the donor…down to the response device

December 16, 2015

We don’t talk a lot about direct mail response devices. But we should. For the most part, they’re lousy. Some seem to think that a reply device needs to be a certain size, often forcing donors to fill in tiny lines and pull out their magnifying glasses. These two examples, from Ontario Nature, are different. […]

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What’s in my Inbox | 11 Holly Jolly Holiday Non profit Email Subject Lines

December 15, 2015

It’s that time of year, and perhaps you can relate: my inbox is overflowing with December fundraising emails to the point of overwhelm. In cases like this, my natural inclination is to pull a ‘control, select all, delete’ and flush them all away. But I’m glad I don’t do anything hasty, because some of these […]

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Power of Nonprofit Storytelling | Never doubt the power of a single passionate person to bring about change

December 14, 2015

  Who was Obama talking to, and what possessed him to take a break from his presidential duties to respond in such a passionate, heartfelt way? One of the reasons why is because Brandon Stanton, founder of Humans of New York, is at it again. Well, in reality, as a curator of stories, I think […]

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Fundraising Friday | December 11, 2015

December 11, 2015

There are still things you can do before December 31 to raise more money. Want More Money? Year-End Fundraising Tips for You. It’s a ‘problem’ that seems to come up time and time again. ‘Because of HIPPA restrictions we can’t share client stories, blah blah blah.’ Here’s another example of storytelling when client confidentiality is […]

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Want More Money? Year-End Fundraising Tips for You

December 10, 2015

What are you doing to ramp up your fundraising during the last few weeks of 2015? Stay tuned for some of my best advice! This tip from one of my readers instantly put a smile on my face. Last month, the Coalition for Sonoran Desert Protection issued a shout-out for volunteers for their year-end mailing in […]

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What’s in my Mailbox | The personal touch

December 9, 2015

How much direct mail communications do I come across on a regular basis? You guessed it. A lot. Still, the most recent direct mail piece from Coalition for Sonoran Desert Protection managed to delight, inspire, and deeply resonate with me, and it all began with the envelope. What’s the first rule of direct mail? Get […]

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What’s in my Inbox | Greenpeace does #donorlove right

December 8, 2015

Greenpeace, if you aren’t already familiar, is an organization passionately dedicated to campaigning for environmental issues on a global scale, including climate change, deforestation, overfishing, commercial whaling, genetic engineering, and more. They explain their goal is to “ensure the ability of the Earth to nurture life in all its diversity,” and this objective is inextricably […]

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Power of Nonprofit Storytelling | Client confidentiality

December 7, 2015

We’ve discussed this point before: the conundrum of privacy concerns and client confidentiality has been a long-standing issue for many organizations. And that’s because confidentiality is closely tied to the kind of work that certain nonprofits do, as well as the people who’ve meaningfully affected by this work. Something would be fundamentally missing from an […]

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November Nonprofit Blog Carnival: A Call to Abundance

November 30, 2015

For those of us who have spent any amount of time navigating the nonprofit sector, it’s pretty clear that many of us suffer from a mentality of lack. Why, consider the word itself: nonprofit. Non. Almost as if something is fundamentally missing. For our November Nonprofit Blog Carnival, we asked: How are you adopting an […]

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Fundraising Friday | November 27, 2015

November 27, 2015

In this week’s Power of Nonprofit Storytelling I present a very special share from the brilliant John Lepp of Agents of Good: their latest gratitude report for The Redwood in Ontario. You won’t want to miss it. How are nonprofit organizations thanking their donors via email? Some of my favorites in this week’s What’s in […]

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What’s in my Mailbox | BC SPCA Holiday Mailing

November 25, 2015

Rory Green, friend and Fundraiser Grrl extraordinaire, graciously sends along select direct mail pieces that have captured her attention. She’s been passionate about fundraising ever since she was a wee one, and the mailings she sends my way are consistently the best of the best. The really good stuff includes this recent BC SPCA holiday […]

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What’s in my Inbox | Thanksgiving thanks 2015

November 24, 2015

  During the US holiday week of Thanksgiving, many nonprofit organizations are taking the opportunity to thank the donors who make their work possible. Human Rights Campaign offers up gratitude for your support throughout their journey. Best Friends Animal Society comes through with a marvelous thank you video sure to charm. Thirteen reminds us that […]

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Power of Nonprofit Storytelling | The Redwood gratitude report

November 23, 2015

Just this last week, I was reminded of how powerful simple can be as I read through nonprofit communicator Jan Gallagher’s recent enews, Simple is Better – and Cheaper. You can read it here. While you’re visiting her page, definitely take a moment to subscribe for regular tips on how you can communicate simpler (and, […]

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Fundraising Friday | November 20, 2015

November 20, 2015

I first became aware of the power of serialization years ago when I was reviewing grant proposals. One organization returned year after year, with proposals so compelling that the entire staff couldn’t wait to read them. How did they do it? This week’s Power of Nonprofit Storytelling with another lesson from HONY. How will your […]

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Big Magic: Creative Living Beyond Fear (Book Review)

November 19, 2015

Elizabeth Gilbert, best known for her memoir turned motion picture, Eat, Pray, Love, has most recently ventured into self-help territory with her book, Big Magic: Creative Living Without Fear, released just this past summer. From start to finish, Elizabeth is approachable, candid, and engaging, and that makes her all the more compelling. She communicates with […]

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What’s in my Mailbox | What does a new donor welcome pack look like?

November 18, 2015

Some of my most often asked questions center around welcome packs. What should they include? When do I send it? Should it include a new ask? Creating your internal processes to welcome new donors into your organization’s family is a major component of our online course, Power of Thank You | Basics & More™. The […]

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What’s in my Inbox | #GivingTuesday email examples

November 17, 2015

How is your organization factoring Giving Tuesday into your year-end fundraising? Today’s What’s in my Inbox highlights three different email takes from 2014. I loved this email from FINCA, an organization with a mission to “alleviate poverty through lasting solutions that help people build assets, create jobs and raise their standard of living.” Their Giving […]

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