November 11, 2015
OXFAM Canada, a nonprofit organization dedicated to securing the basic rights of human beings afflicted with poverty, with a strong focus on women, has launched an ingenious campaign named Threads of Change. From the mailing envelope, to the letter from start to finish, the whole thing is just undeniably powerful. What makes their fundraising campaign […]
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November 10, 2015
Clare Boothe Luce once said “Simplicity is the ultimate sophistication.” How I wish more fundraisers grasped the concept of simple. This stuff isn’t rocket science: love your donors, let them know what their gifts are accomplishing, and thank them profusely. Longtime readers know that I recommend a bare minimum of 12 touch points a year, […]
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