Nonprofit Storytelling | What Happens Next: The Power of Serialization

November 16, 2015

For almost as long as storytelling has been around, so has serialization, the process of converting a narrative into easily digestible installments. Both radio and television have often relied on a continuing plot that unfolded, episode by episode. Think of the “Who Shot J. R.?” storyline featured on the TV show, Dallas, and how viewers […]

Read the full article →

Fundraising Friday | November 13, 2015

November 13, 2015

Did you get a chance to read the wonderful fundraising appeal letter from Big Bend Hospice featured last week? You’ll definitely want to see how Big Bend is sharing the same story with video. This week’s Power of Nonprofit Storytelling. How do you fill your communications calendar? Thank you is always nice. This week’s What’s […]

Read the full article →

What’s in my Mailbox | Oxfam Canada

November 11, 2015

OXFAM Canada, a nonprofit organization dedicated to securing the basic rights of human beings afflicted with poverty, with a strong focus on women, has launched an ingenious campaign named Threads of Change. From the mailing envelope, to the letter from start to finish, the whole thing is just undeniably powerful. What makes their fundraising campaign […]

Read the full article →

What’s in my Inbox | All you need is love

November 10, 2015

Clare Boothe Luce once said “Simplicity is the ultimate sophistication.” How I wish more fundraisers grasped the concept of simple. This stuff isn’t rocket science: love your donors, let them know what their gifts are accomplishing, and thank them profusely. Longtime readers know that I recommend a bare minimum of 12 touch points a year, […]

Read the full article →

Power of Nonprofit Storytelling | Taking your story multichannel

November 9, 2015

Never forget the importance of not only telling your organization’s stories as best you can, but disseminating them across all available channels of communication. Doing so enables you to maximize its effectiveness. It allows you to reach audiences of prospective donors, far and wide. Plus, depending on which channels that you opt to utilize, whether […]

Read the full article →

Fundraising Friday | November 6, 2015

November 6, 2015

The Fundraising Stupidity of ‘Free’ and Cheap. New, from The Agitator. Are you guilty? The story of the teacher who helps the student become better is practically as old as the tale of time. But as I read the story of Madeline and Xin Xin, I still couldn’t help but sigh, shed a tear, and […]

Read the full article →

How is your organization creating a culture of philanthropy?

November 5, 2015

Hey there, small shop folks, neck sore from wearing too many hats?  Take a load off by working with your colleagues to build a strong culture of philanthropy within your organization. Fundraising is a funny business.  Within social purpose organizations especially, fundraisers are often charged with the task of persuading individuals who do not benefit […]

Read the full article →

What’s in my Mailbox | Dare you not to cry

November 4, 2015

When it comes down to it, what do you think is most important in your appeal letter? Is it the ask and all of its little particulars, like the timing, how many times, and structure? The use of “you” versus we? It’s almost too easy to get bogged down in the do’s and don’t’s of […]

Read the full article →

What’s in my Inbox | Potomac Conservancy’s Trump Stumps campaign

November 3, 2015

What has made Potomac Conservancy’s change.org petition to protect the river banks from disaster their most successful one? Well, for one thing, the disaster in question involved removing trees to clear the shoreline in order to build a golf course. For another thing, the man behind the plans was none other than Donald J. Trump. […]

Read the full article →

Power of Nonprofit Storytelling | The transforming power of love

November 2, 2015

The story of the teacher who helps the student become better is practically as old as the tale of time. But as I read the story of Madeline and Xin Xin, I still couldn’t help but sigh, shed a tear, and feel all warm and fuzzy inside. And that’s because despite the prevalence of these […]

Read the full article →

Fundraising Friday | October 30, 2015

October 30, 2015

2014 Nonprofit Storytelling | Basics & More™ graduate Heifer International knows the power of transformational storytelling. This week’s Power of Nonprofit Storytelling. Instead of asking How often should I be asking?, ask yourself this. This week’s What’s in my Inbox. One of the best examples I’ve seen of Consistency, continuity and premiums in direct mail. […]

Read the full article →

November’s Nonprofit Blog Carnival Call for Submissions: What are you Doing to Adopt an Abundance Mindset?

October 29, 2015

Cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continually. And because all things have contributed to your advancement, you should include all things in your gratitude.” ~ Ralph Waldo Emerson For those of us who have spent any amount of time navigating the nonprofit sector, […]

Read the full article →

What’s in my Mailbox | Consistency, continuity and premiums in direct mail

October 28, 2015

How are you following up with your donors? In September I received this heart-warming 2016 St. Jude Children’s Research Hospital Calendar for “being one of our most caring supporters.” The calendar arrived in a bright, colorful envelope, featuring a photograph of little Carly, a St. Jude patient whose story is shared in the opening letter. […]

Read the full article →

What’s in my Inbox | Never missing an opportunity to say thank you

October 27, 2015

How often should you be asking? It’s a topic that arises often in our industry and, like many, the answer is ‘it depends.’ If you’re only sending out one appeal at year-end, you definitely need to be asking more. But chances are good – very good – that you do need to be communicating more, […]

Read the full article →

Power of Nonprofit Storytelling | The transformational stories of Heifer International

October 26, 2015

Heifer International, a member of our 2014 Nonprofit Storytelling | Basics & More™ course, is known for having The Most Important Gift Catalog in the World, where donors are empowered with a variety of opportunities to end hunger and poverty, including giving an animal, such as a goat or heifer, to a family in need, […]

Read the full article →

Fundraising Friday | October 23, 2015

October 23, 2015

Shouldn’t all kids get the chance to feel like a superhero, no matter what? Shouldn’t kids get the chance to just BE kids? This week’s Power of Nonprofit Storytelling | Camp Boggy Creek’s “Camp Stories” Fundraising Leadership: Are You Following or Leading? New from NonprofitPro. Bloomerang with 7 kinds of tweets nonprofits should stop posting. […]

Read the full article →

Power of Nonprofit Storytelling | Camp Boggy Creek’s “Camp Stories”

October 19, 2015

Take a good look at Camp Boggy Creek’s “Camp Stories” section, straight from their website. These stories deeply resonated with me, and there are a few reasons as to why. It goes far beyond the fact that their narratives are obviously children-centric. It isn’t only that CBC’s stories are all about kids. Kids are often […]

Read the full article →

Fundraising Friday | October 16, 2015

October 16, 2015

What is the the ‘Go Fund Me effect’ and what can it teach you about nonprofit storytelling? This week’s Power of Nonprofit Storytelling. This week’s What’s in my Inbox | Is your nonprofit’s email communications missing this key component? How could you benefit from Cialdini’s rule of reciprocity? This week’s What’s in my Mailbox. What […]

Read the full article →

Are you following…or leading?

October 15, 2015

Have you ever been in a situation where you knew what to do – what’s more you knew the right thing to do – but your efforts were getting bogged down by the higher-ups? Maybe the letter you wrote for your spring appeal had all the donor love squeezed out of it by your board […]

Read the full article →

What’s in my Mailbox | Nonprofit fundraising and reciprocity in action

October 14, 2015

The rule of reciprocity, from Robert Cialdini’s Influence: The Psychology of Persuasion (2009), basically states that if someone gives something to us, we feel obligated to repay that debt. Nonprofits are counting on that rule when your mailbox fills up with cheesy address labels, stickers and magnets. Typically, speaking as a donor, these little gifts […]

Read the full article →