What’s in my Mailbox | The personal touch

December 9, 2015

How much direct mail communications do I come across on a regular basis? You guessed it. A lot. Still, the most recent direct mail piece from Coalition for Sonoran Desert Protection managed to delight, inspire, and deeply resonate with me, and it all began with the envelope. What’s the first rule of direct mail? Get […]

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What’s in my Inbox | Greenpeace does #donorlove right

December 8, 2015

Greenpeace, if you aren’t already familiar, is an organization passionately dedicated to campaigning for environmental issues on a global scale, including climate change, deforestation, overfishing, commercial whaling, genetic engineering, and more. They explain their goal is to “ensure the ability of the Earth to nurture life in all its diversity,” and this objective is inextricably […]

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Power of Nonprofit Storytelling | Client confidentiality

December 7, 2015

We’ve discussed this point before: the conundrum of privacy concerns and client confidentiality has been a long-standing issue for many organizations. And that’s because confidentiality is closely tied to the kind of work that certain nonprofits do, as well as the people who’ve meaningfully affected by this work. Something would be fundamentally missing from an […]

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November Nonprofit Blog Carnival: A Call to Abundance

November 30, 2015

For those of us who have spent any amount of time navigating the nonprofit sector, it’s pretty clear that many of us suffer from a mentality of lack. Why, consider the word itself: nonprofit. Non. Almost as if something is fundamentally missing. For our November Nonprofit Blog Carnival, we asked: How are you adopting an […]

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Fundraising Friday | November 27, 2015

November 27, 2015

In this week’s Power of Nonprofit Storytelling I present a very special share from the brilliant John Lepp of Agents of Good: their latest gratitude report for The Redwood in Ontario. You won’t want to miss it. How are nonprofit organizations thanking their donors via email? Some of my favorites in this week’s What’s in […]

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What’s in my Mailbox | BC SPCA Holiday Mailing

November 25, 2015

Rory Green, friend and Fundraiser Grrl extraordinaire, graciously sends along select direct mail pieces that have captured her attention. She’s been passionate about fundraising ever since she was a wee one, and the mailings she sends my way are consistently the best of the best. The really good stuff includes this recent BC SPCA holiday […]

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What’s in my Inbox | Thanksgiving thanks 2015

November 24, 2015

  During the US holiday week of Thanksgiving, many nonprofit organizations are taking the opportunity to thank the donors who make their work possible. Human Rights Campaign offers up gratitude for your support throughout their journey. Best Friends Animal Society comes through with a marvelous thank you video sure to charm. Thirteen reminds us that […]

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Power of Nonprofit Storytelling | The Redwood gratitude report

November 23, 2015

Just this last week, I was reminded of how powerful simple can be as I read through nonprofit communicator Jan Gallagher’s recent enews, Simple is Better – and Cheaper. You can read it here. While you’re visiting her page, definitely take a moment to subscribe for regular tips on how you can communicate simpler (and, […]

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Fundraising Friday | November 20, 2015

November 20, 2015

I first became aware of the power of serialization years ago when I was reviewing grant proposals. One organization returned year after year, with proposals so compelling that the entire staff couldn’t wait to read them. How did they do it? This week’s Power of Nonprofit Storytelling with another lesson from HONY. How will your […]

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Big Magic: Creative Living Beyond Fear (Book Review)

November 19, 2015

Elizabeth Gilbert, best known for her memoir turned motion picture, Eat, Pray, Love, has most recently ventured into self-help territory with her book, Big Magic: Creative Living Without Fear, released just this past summer. From start to finish, Elizabeth is approachable, candid, and engaging, and that makes her all the more compelling. She communicates with […]

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What’s in my Mailbox | What does a new donor welcome pack look like?

November 18, 2015

Some of my most often asked questions center around welcome packs. What should they include? When do I send it? Should it include a new ask? Creating your internal processes to welcome new donors into your organization’s family is a major component of our online course, Power of Thank You | Basics & More™. The […]

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What’s in my Inbox | #GivingTuesday email examples

November 17, 2015

How is your organization factoring Giving Tuesday into your year-end fundraising? Today’s What’s in my Inbox highlights three different email takes from 2014. I loved this email from FINCA, an organization with a mission to “alleviate poverty through lasting solutions that help people build assets, create jobs and raise their standard of living.” Their Giving […]

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Nonprofit Storytelling | What Happens Next: The Power of Serialization

November 16, 2015

For almost as long as storytelling has been around, so has serialization, the process of converting a narrative into easily digestible installments. Both radio and television have often relied on a continuing plot that unfolded, episode by episode. Think of the “Who Shot J. R.?” storyline featured on the TV show, Dallas, and how viewers […]

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Fundraising Friday | November 13, 2015

November 13, 2015

Did you get a chance to read the wonderful fundraising appeal letter from Big Bend Hospice featured last week? You’ll definitely want to see how Big Bend is sharing the same story with video. This week’s Power of Nonprofit Storytelling. How do you fill your communications calendar? Thank you is always nice. This week’s What’s […]

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What’s in my Mailbox | Oxfam Canada

November 11, 2015

OXFAM Canada, a nonprofit organization dedicated to securing the basic rights of human beings afflicted with poverty, with a strong focus on women, has launched an ingenious campaign named Threads of Change. From the mailing envelope, to the letter from start to finish, the whole thing is just undeniably powerful. What makes their fundraising campaign […]

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What’s in my Inbox | All you need is love

November 10, 2015

Clare Boothe Luce once said “Simplicity is the ultimate sophistication.” How I wish more fundraisers grasped the concept of simple. This stuff isn’t rocket science: love your donors, let them know what their gifts are accomplishing, and thank them profusely. Longtime readers know that I recommend a bare minimum of 12 touch points a year, […]

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Power of Nonprofit Storytelling | Taking your story multichannel

November 9, 2015

Never forget the importance of not only telling your organization’s stories as best you can, but disseminating them across all available channels of communication. Doing so enables you to maximize its effectiveness. It allows you to reach audiences of prospective donors, far and wide. Plus, depending on which channels that you opt to utilize, whether […]

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Fundraising Friday | November 6, 2015

November 6, 2015

The Fundraising Stupidity of ‘Free’ and Cheap. New, from The Agitator. Are you guilty? The story of the teacher who helps the student become better is practically as old as the tale of time. But as I read the story of Madeline and Xin Xin, I still couldn’t help but sigh, shed a tear, and […]

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How is your organization creating a culture of philanthropy?

November 5, 2015

Hey there, small shop folks, neck sore from wearing too many hats?  Take a load off by working with your colleagues to build a strong culture of philanthropy within your organization. Fundraising is a funny business.  Within social purpose organizations especially, fundraisers are often charged with the task of persuading individuals who do not benefit […]

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What’s in my Mailbox | Dare you not to cry

November 4, 2015

When it comes down to it, what do you think is most important in your appeal letter? Is it the ask and all of its little particulars, like the timing, how many times, and structure? The use of “you” versus we? It’s almost too easy to get bogged down in the do’s and don’t’s of […]

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