What’s in my Inbox | Potomac Conservancy’s Trump Stumps campaign

November 3, 2015

What has made Potomac Conservancy’s change.org petition to protect the river banks from disaster their most successful one? Well, for one thing, the disaster in question involved removing trees to clear the shoreline in order to build a golf course. For another thing, the man behind the plans was none other than Donald J. Trump. […]

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Power of Nonprofit Storytelling | The transforming power of love

November 2, 2015

The story of the teacher who helps the student become better is practically as old as the tale of time. But as I read the story of Madeline and Xin Xin, I still couldn’t help but sigh, shed a tear, and feel all warm and fuzzy inside. And that’s because despite the prevalence of these […]

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Fundraising Friday | October 30, 2015

October 30, 2015

2014 Nonprofit Storytelling | Basics & More™ graduate Heifer International knows the power of transformational storytelling. This week’s Power of Nonprofit Storytelling. Instead of asking How often should I be asking?, ask yourself this. This week’s What’s in my Inbox. One of the best examples I’ve seen of Consistency, continuity and premiums in direct mail. […]

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November’s Nonprofit Blog Carnival Call for Submissions: What are you Doing to Adopt an Abundance Mindset?

October 29, 2015

Cultivate the habit of being grateful for every good thing that comes to you, and to give thanks continually. And because all things have contributed to your advancement, you should include all things in your gratitude.” ~ Ralph Waldo Emerson For those of us who have spent any amount of time navigating the nonprofit sector, […]

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What’s in my Mailbox | Consistency, continuity and premiums in direct mail

October 28, 2015

How are you following up with your donors? In September I received this heart-warming 2016 St. Jude Children’s Research Hospital Calendar for “being one of our most caring supporters.” The calendar arrived in a bright, colorful envelope, featuring a photograph of little Carly, a St. Jude patient whose story is shared in the opening letter. […]

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What’s in my Inbox | Never missing an opportunity to say thank you

October 27, 2015

How often should you be asking? It’s a topic that arises often in our industry and, like many, the answer is ‘it depends.’ If you’re only sending out one appeal at year-end, you definitely need to be asking more. But chances are good – very good – that you do need to be communicating more, […]

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Power of Nonprofit Storytelling | The transformational stories of Heifer International

October 26, 2015

Heifer International, a member of our 2014 Nonprofit Storytelling | Basics & More™ course, is known for having The Most Important Gift Catalog in the World, where donors are empowered with a variety of opportunities to end hunger and poverty, including giving an animal, such as a goat or heifer, to a family in need, […]

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Fundraising Friday | October 23, 2015

October 23, 2015

Shouldn’t all kids get the chance to feel like a superhero, no matter what? Shouldn’t kids get the chance to just BE kids? This week’s Power of Nonprofit Storytelling | Camp Boggy Creek’s “Camp Stories” Fundraising Leadership: Are You Following or Leading? New from NonprofitPro. Bloomerang with 7 kinds of tweets nonprofits should stop posting. […]

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Power of Nonprofit Storytelling | Camp Boggy Creek’s “Camp Stories”

October 19, 2015

Take a good look at Camp Boggy Creek’s “Camp Stories” section, straight from their website. These stories deeply resonated with me, and there are a few reasons as to why. It goes far beyond the fact that their narratives are obviously children-centric. It isn’t only that CBC’s stories are all about kids. Kids are often […]

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Fundraising Friday | October 16, 2015

October 16, 2015

What is the the ‘Go Fund Me effect’ and what can it teach you about nonprofit storytelling? This week’s Power of Nonprofit Storytelling. This week’s What’s in my Inbox | Is your nonprofit’s email communications missing this key component? How could you benefit from Cialdini’s rule of reciprocity? This week’s What’s in my Mailbox. What […]

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Are you following…or leading?

October 15, 2015

Have you ever been in a situation where you knew what to do – what’s more you knew the right thing to do – but your efforts were getting bogged down by the higher-ups? Maybe the letter you wrote for your spring appeal had all the donor love squeezed out of it by your board […]

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What’s in my Mailbox | Nonprofit fundraising and reciprocity in action

October 14, 2015

The rule of reciprocity, from Robert Cialdini’s Influence: The Psychology of Persuasion (2009), basically states that if someone gives something to us, we feel obligated to repay that debt. Nonprofits are counting on that rule when your mailbox fills up with cheesy address labels, stickers and magnets. Typically, speaking as a donor, these little gifts […]

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What’s in my Inbox | Is your nonprofit’s email communications missing this key component?

October 13, 2015

What’s missing more often than not in nonprofit communications? If you said ‘fun,’ you’re right. Who says nonprofit communications have to be dry and boring? Imparting a genuine sense of fun will go a long way towards growing your email list and encouraging action. Case in point, this fabulous campaign from Heifer International, a nonprofit […]

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Power of Nonprofit Storytelling | The ‘Go Fund Me effect’ (or, what charities can learn about storytelling)

October 12, 2015

Today’s Power of Nonprofit Storytelling post was originally published on the Gemma Pettman blog. Just lately I have noticed something of an explosion in the number of crowdfunding pages being set up to support individuals or families going through tough times. If you’re not familiar with crowdfunding it’s essentially a way of supporting a project or […]

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Fundraising Friday | October 9, 2015

October 9, 2015

The title of the video is “Learn It Young. Remember It Forever.” Immediately, I wondered what this “It” could possibly be. This week’s Power of Nonprofit Storytelling. This week’s What’s in my Inbox, featuring a specific, solid e-appeal you can learn from. This week’s What’s in my Mailbox features a print donor newsletter, along with […]

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My easy secret from Stephen Covey to skyrocket your year-end fundraising (*free* download!)

October 8, 2015

2015 is flying by, isn’t it? If you’re not already planning out your year-end fundraising, there’s no time like now to start. If you’re old enough to remember when The 7 Habits of Highly Effective People, first published in 1989, you’ll love today’s tip. Seven Habits is a business and self-help book written by Stephen […]

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What’s in my Mailbox | A Donor Love Newsletter

October 7, 2015

I’m a monthly donor to Mr. Holland’s Opus Foundation,   a nonprofit organization that “keeps music alive in our schools by donating musical instruments to under-funded music programs, giving youngsters the many benefits of music education, helping them to be better students and inspiring creativity and expression through playing music.” You can learn more about […]

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What’s in my Inbox | A specific, solid e-appeal

October 6, 2015

Center for Biological Diversity‘s plea to help save the lives of wolves captured my attention and held it. For one thing, there’s the headline: 12 Bucks to Kill a Wolf — How Much to Save One? I wanted to know the answer to the question posited in the email’s title and was compelled to read […]

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Power of Nonprofit Storytelling | “Learn It Young. Remember It Forever” A Powerful Video

October 5, 2015

The title of the video is “Learn It Young. Remember It Forever.” Immediately, I wondered what this “It” could possibly be. “It” turns out to be potentially life-changing and life-saving. The video opens with the powerful imagery and sound and for a moment, you really become lost in the loud crashing of the waves and […]

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Fundraising Friday | October 2, 2015

October 2, 2015

Teach for America, a member of our 2015 Nonprofit Storytelling | Basics & More™ course, really ‘gets’ the power of storytelling, and if you take a look at their website, their relationship to storytelling couldn’t be more obvious. This week’s Power of Nonprofit Storytelling. A great fundraiser takes advantage of every opportunity to make new […]

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