The 411 on Matching Gifts

September 30, 2015

Who doesn’t love a buy one get one free offer? Whether purchasing a favorite cereal or brand of socks during a two for the price of one sale, it’s hard to not feel like you’re winning. Employee matching gift programs are the buy one get one free offers of the fundraising world. With the right […]

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What’s in my Mailbox | Time and resource strapped? Try a “newsyletter!”

September 30, 2015

Nonprofit communications are vitally important. They keep your organization current, relevant, and fresh in the minds of your supporters. You want to keep your people in the know, especially since you don’t want them to forget about you! Communications are key in establishing sustainable long-term donor relationships between you and them. Yours may involve the […]

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What’s in my Inbox | The “new donor” opportunity you’re probably missing!

September 29, 2015

Online giving is on the rise, with some attributing upwards of a third of all revenue raised online directly to email. Email fundraising, while not free, is relatively inexpensive compared to direct mail and your opportunities for new donor prospecting are endless. Are you taking advantage of the opportunity by welcoming new supporters into the […]

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Power of Nonprofit Storytelling | You can never have too many stories

September 28, 2015

Teach for America, a member of our 2015 Nonprofit Storytelling | Basics & More™ course, totally understands the power of storytelling, and if you take a look at their website, their relationship to storytelling couldn’t be more obvious. Their site is peppered with compelling stories that capture your attention, emotionally inspire you, and motivate you […]

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Fundraising Friday | September 25, 2015

September 25, 2015

Do you remember Lisa Sargent’s brilliant treatise on changing communication styles? This week’s What’s in my Inbox, featuring an email from the current presidential campaign, is a perfect example of what we’re talking about. Honest. Raw. Authentic and emotionally compelling. I loved this week’s Power of Nonprofit Storytelling | Alfie the Astronaut – NSPCC TV […]

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What’s in my Mailbox | Keeping monthly donors close

September 23, 2015

For many donors, becoming a monthly sustainer to an organization means that you suddenly fall into a black hole where communications are concerned. Not the case with Brittany’s Hope, a non-profit organization dedicated to aiding abandoned children around the world. Ever since I became a monthly donor, I’ve become a cherished member of the Brittany’s […]

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What’s in my Inbox | Changing communications…political fundraising at its finest

September 22, 2015

Call me a glutton for punishment, but I thrive on political fundraising. There are always plenty of applicable lessons for the nonprofit sector, so, with every US presidential race, I sign up to receive every candidate’s emails. Yes. Every candidate. Overall, there have been few surprises. Trump is all about making us great again (but […]

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Power of Nonprofit Storytelling | Alfie the Astronaut – NSPCC TV Ad

September 21, 2015

What makes this ad, which clocks in at merely one minute, such a great slice of storytelling? There are two narratives woven throughout the piece. First, there is the experience that young Alfie is living as an astronaut. His experience lights up the screen, and it is his story, or, at least, part of it. […]

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Fundraising Friday | September 18, 2015

September 18, 2015

If you struggle with sharing stories due to client confidentiality regulations, take a cue from HONY. This week’s Power of Nonprofit Storytelling. What’s a nonprofit organization’s best friend when it comes to online donor acquisition? If you answered email marketing, you’re right. Why, then, are so many organizations failing to maximize this inexpensive tool? This […]

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Board Development on a Budget

September 16, 2015

By Susan Schaefer and Bob Wittig, co-authors of Nonprofit Board Service for the GENIUS We all have such lofty goals for our board. Some weeks, achieving a quorum might seem like an achievement! Small organizations have particular challenges since many board members are new to governance, and time or money may preclude formal training workshops […]

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What’s in my Mailbox | What lessons can you learn from this stellar direct mail monthly giving appeal?

September 16, 2015

The wider adoption of monthly giving (also known as regular giving or sustained giving) in the United States could itself transform philanthropy.The lifetime value of supporters giving in this way is estimated to be 600 to 800 percent higher than the annual giving (also known as cash giving) (McKinnon, 1999).     Growing Philanthropy in […]

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What’s in my Inbox | Three great nonprofit welcome emails

September 15, 2015

In addition to donor retention, every nonprofit needs to be thinking about donor acquisition. And email is your organization’s best friend when it comes to online donor acquisition. That said, your welcome email is a critical component of getting your email program off to a good start. It sets the stage — the tone — […]

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Power of Nonprofit Storytelling | What HONY can teach you about client confidentiality

September 14, 2015

Humans of New York (HONY), the brainchild of photojournalist Brandon Stanton, is a photoblog and photography book featuring street portraits and interviews collected straight from the residents of New York City. Fundraisers looking to share effective stories should bookmark either the HONY website or Facebook page for a daily dose of inspiration. I hear the same […]

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Your next big fundraising breakthrough…

September 12, 2015

In conversations I have everyday with clients, members, subscribers, consultants, and our Basics & More™ course participants, I get the sense that everyone is searching for that big breakthrough. That shining moment when their fundraising becomes crystal clear. That flash of inspiration when they know exactly what to do next. They’re waiting for something unexpected and monumental […]

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Fundraising Friday | September 11, 2015

September 11, 2015

How are you sharing your volunteer stories? A great tale from Canine Therapy Corps, a stellar member of our 2015 Nonprofit Storytelling | Basics & More™ course group in this week’s Power of Nonprofit Storytelling. Charity: Water. They’re just too clever. This week’s What’s in my Inbox. This ‘donor love’ business isn’t something that you […]

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How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing | A Review

September 10, 2015

Fundraising writing is a nuanced being with its own unique set of rules. After all, this kind writing involves profoundly moving people in an emotional way so that as a result, they’re motivated to give money to your organization. That’s no easy feat. Jeff Brooks understands that to write well, one must abandon everything (or […]

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What’s in my Mailbox | Ramping up the donor love

September 9, 2015

Care Ring, a nonprofit organization providing access to medical and dental care to the uninsured and underinsured, wins with this donor-focused Fall appeal letter. What I liked: In a few short words, we get Calvin’s powerful story. “It’s a matter of life or death…we’re starting treatment today.” The focus is on you, the donor. Calvin’s […]

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What’s in my Inbox | Charity: Water wins for clever…yet again

September 8, 2015

Always #1 in the ‘we’re so clever’ category, Charity: Water’s latest email is no exception. Starting with the great subject header ‘Need a crazy idea?,’ this email features an impressive flash that lets you know ‘You can do anything to fundraise for clean water!’ When you click over to the site and take a spin, […]

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Fundraising Friday | September 4, 2015

September 4, 2015

This week’s What’s in my Mailbox: never forget the power of handwritten. Have your tissues handy. The British Heart Foundation knocks it out of the park in this week’s Power of Non-Profit Storytelling. Major Gifts: A Thing of the Heart – Introduction. This. This is the heart of all we do. A super Nonprofit Blog […]

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What’s in my Mailbox | The power of handwritten non-profit thank you notes

September 2, 2015

I’ve been a monthly donor to Living Yoga in Seattle for awhile now. Living Yoga brings the study and practice of yoga to kids, youth and adults in correctional facilities, drug treatment centers, and behavioral/mental health facilities. It’s a wonderful mission and I love the occasional handwritten thank you notes from clients, such as this […]

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