The Power of Non-Profit Storytelling | British Heart Foundation knocks it out of the park

August 31, 2015

The British Heart Foundation’s recent campaign packs one heck of a hard-hitting, emotional punch, driving their point home: heart disease is devastating. And heart disease is particularly devastating in how it can impact your children, forever changing their lives. This point is illustrated in a brutally honest way, through a narrative depicting a brief father […]

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Fundraising Friday | August 28, 2015

August 28, 2015

If you read only one post this week, read this one, via the Veritus Group, where Jeff Schreifels shares Tyre’s story as a chef at Atlantic City Rescue Mission. It’s a powerful reminder of both the power of storytelling – and why we do what we do. Could you find a more perfect example of […]

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What’s in my Inbox | The perfect non-profit email newsletter?

August 25, 2015

Why should your nonprofit be regularly communicating with your supporters via email? Well, the reasons are legion: it’s fast, it’s cheap (while not free, email must be one of the cheapest acquisition tools available), when done right, it’s got a terrific return on investment, unlike social media, email provides you with the opportunity to create […]

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Power of Nonprofit Storytelling | Atlantic City Rescue Mission

August 24, 2015

Today’s cross post was originally published on the Veritus Group’s Passionate Giving blog. This story exemplifies the power of storytelling in our work – and the reasons why we do what we do. Special thanks to Jeff Schreifels.  The other day I was meeting with some really good people at the Atlantic City Rescue Mission, in […]

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Fundraising Friday | August 21, 2015

August 21, 2015

Does your organisation have ‘Busy-ness Syndrome?’ A cure is at hand! If you haven’t already seen it, don’t miss this week’s Power of Nonprofit Storytelling, where we share the video of the loyal dog that’s gone viral.  Have your tissues ready. What is one of the major revelations my Simple Development Systems’ members point to again […]

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What’s in my Mailbox | Coalition for Sonoran Desert Protection’s “Donor First” Newsletter

August 19, 2015

Lots to like in this print newsletter from the Coalition for Sonoran Desert Protection, an Arizona nonprofit that ‘works to create a community where: ecosystem health is protected; nature and healthy wild animal populations are valued; and residents, visitors, and future generations can all drink clean water, breathe clean air, and find wild places to […]

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Nonprofit Newsletters Done Right | Examples to Inspire You

August 18, 2015

What is one of the major revelations my Simple Development Systems’ members point to again and again as having exploded their fundraising? “Since we’ve increased our donor communications, we’ve tripled our revenue.” But, here’s the rub: when it comes to donor communications, you need to communicate both frequently and well. Communicating well involves switching from nonprofit jargon […]

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Power of Nonprofit Storytelling | Pure, heart-wrenching emotion

August 17, 2015

I propose to you a challenge: Watch this video without shedding a tear. Or, at the very least, watch this video and try to make the claim that it hasn’t touched your heart. The clip presents a captivating story from the very beginning. We know all too well the bonds we share with our pets, […]

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Fundraising Friday | August 14, 2015

August 14, 2015

Color of Change’s emails consistently result in an emotional, heartfelt reaction in me, moving me to want to help in any way I can. And their most recent email is no exception. This week’s Power of Nonprofit Storytelling | Impactful storytelling in pictures. Rachel Ramjattan is back with another nod to Save the Chimps in […]

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What’s in my Mailbox | Your donor gets the credit

August 12, 2015

Today’s What’s in my Mailbox post comes to us courtesy of Mary Cahalane. And it’s a great reminder to those of us who are getting to work on year-end appeals: all this great stuff you do? Your donor gets the credit! Mary writes: Got back from vacation with a pile of NP mail to go […]

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Hug your Donors | Book Review

August 12, 2015

I’m a lifelong learner. And I read a lot of books every year that are related to what I do. In addition to industry-specific books, I read quite a few business, marketing and teaching texts. If I were to be brutally honest with you, I’ve often found that I get more out of non-fundraising books […]

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What’s in my Inbox | An irresistible subject line

August 11, 2015

 Save the Chimps is a master at email communications and today’s What’s in my Inbox submission from Rachel  Ramjattan is no exception. Rachel writes: “You know that sinking feeling you get when you’ve been away on vacation and come back to hundreds of emails in your inbox? Junk mail, To Do emails, endless sales pitches…it’s […]

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Power of Nonprofit Storytelling | Impactful storytelling in pictures

August 10, 2015

Color of Change is a progressive organization advocating for civil rights. The nonprofit was founded shortly after Hurricane Katrina in order to strengthen the voices of African American people, which is primarily done through online communications and resources — especially email. CoC’s emails consistently result in an emotional, heartfelt reaction in me, moving me to […]

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Fundraising Friday | August 7, 2015

August 7, 2015

When Board Members Say “I’ll Do Anything But Fundraise” | 4 Tips (including a free downloadable template) Kathleen Kennedy of the Coalition for Sonoran Desert Protection submitted this week’s Power of Nonprofit Storytelling, an extraordinarily compelling video from the nonprofit organization Preemptive Love. I loved this recent email from Greenpeace’s Executive Director, Annie Leonard. Take […]

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What’s in my Inbox | Keeping your supporters informed (Greenpeace)

August 5, 2015

I loved this recent email from Greenpeace’s Executive Director, Annie Leonard. Take a look at what Greenpeace does right: She immediately attributes the success of the organization’s recent activism to you, the reader Greenpeace tells their David vs. Goliath story, simply and succinctly If you missed the story, you’re directed to find it on the […]

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The Power of Nonprofit Storytelling | Sharing an emotional story in video

August 3, 2015

Kathleen Kennedy of the Coalition for Sonoran Desert Protection submitted today’s Power of Nonprofit Storytelling, an extraordinarily compelling video from the nonprofit organization Preemptive Love. “I don’t know if you are familiar with the non-profit Preemptive Love. They work internationally on a bunch of issues in Iraq. I became familiar with them through a blog […]

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Fundraising Friday | July 31, 2015

July 31, 2015

Mary Cahalane submitted this week’s Power of Nonprofit Storytelling | Simple. Powerful. Actionable. Still struggling with surveying and donor feedback? Keep it simple. This week’s What’s in my Inbox. In this week’s What’s in my Mailbox, Rachel Ramjattan explains why Food for the Poor’s latest campaign had her at hello. How do you start your […]

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The daily habit that makes all the difference

July 29, 2015

Ever attended a conference, or paid for a course, and gotten so excited about the potential for your organization…but then failed to act on what you’d learned? Maybe you started your organization’s monthly giving program…and now it’s just an option tacked on to your year-end appeal. Or maybe you even took my Power of Thank […]

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What’s in my Mailbox | The campaign that had me at hello

July 29, 2015

We’re big fans of both the work and the marketing of Food for the Poor (read more here and here). Today’s What’s in my Mailbox comes to you courtesy of Simple Development Systems’ member, Rachel Ramjattan . You probably know that Food for the Poor, Inc. is a direct mail champion! Like many fundraising consultants […]

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What’s in my Inbox | Simple surveying

July 28, 2015

I’ve been practicing donor surveying since 2000, and was the first to preach the benefits of regularly surveying . Why? The better you get to know your donors and their reasons for supporting your mission, the easier your marketing becomes. Yet, nonprofit organizations continue to struggle with this practice and typically arrive at surveys that are lengthy, boring, […]

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