Lessons from MotivateMonday | Are You Forgetting the Most Important Piece of Your EOY Campaign?

October 11, 2022

  In the nonprofit sector, we talk (a lot) about how to write an effective fundraising appeal letter. We even talk (not enough) about how to design a pack that gets your envelope opened, gets read, and gets responded to. But what’s missing in this equation? Exactly WHO is reading your letter? When you’re sending […]

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What’s In My Inbox | How One Nonprofit’s Newsletter Gets a 51% Open Rate

October 10, 2022

This isn’t the first time that I’ve featured the weekly newsletter from the Coalition for Sonoran Desert Protection in What’s In My Inbox — and it probably won’t be the last. Take a look at the Coalition’s homespun weekly email and see exactly how it quite perfectly embraces best practices in nonprofit email marketing and […]

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8 Fundraising Best Practices to Boost Donor Engagement

October 5, 2022

As a nonprofit, your fundraising approach has to be as airtight as possible in order to stay afloat. If you want to take it a step further and really soar, you have to dazzle your audiences with your programs and offerings, but every nonprofit is doing that. So, what will set you apart from your […]

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What’s in My Inbox | A Lesson in Repurposing

October 5, 2022

SmartKIDS with Learning Disabilities is “dedicated to helping parents realize their children’s significant gifts and talents, and demonstrating that with their love, guidance, and the right support, their children can live happy and productive lives.” And when this piece landed in my inbox, it touched my heart. My own daughter has been embarrassed when she […]

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Lessons from MotivateMonday | The psychology behind a transformational donation

September 22, 2022

Have you ever wondered what is the psychology behind a transformational donation? Big gifts are different. The messaging is different, the structures are different, and the psychology is different. On September 19, 2022, Professor Russell James, author of several books including The Storytelling Fundraiser, The Epic Fundraiser, The Primal Fundraiser, The Socratic Fundraiser, Inside the Mind […]

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Lessons from MotivateMonday | The Nonprofit Edit

September 15, 2022

A global pandemic. Political unrest throughout the world. A faltering economy. We’re all dealing with tremendous stress right now. But nowhere is that more evident than in the nonprofit world, where we’re already stretched to the breaking point. In The Home Edit, a Netflix reality show hosts Clea Shearer and Joanna Teplin help celebrity (and […]

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What’s in My Inbox | WHYY Celebrates their donors’ Sustainiversaries!

September 7, 2022

When we hit that 25-year mark, we’re excited! We always want to celebrate the anniversary of our founding. Which just might not be at the top of your donor’s mind. But what about celebrating your donor’s anniversary? Here’s a nice example of a “Happy Sustainiversary!” email from WHYY. I’ve been a monthly supporter since 2017. […]

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What’s in My Mailbox | Here’s how to get your envelope opened

August 25, 2022

At the end of the day, when you’re sorting your mail over the recycling bin, what is it that compels you to read that one solicitation letter and go to your phone to make an online gift? Or set it aside to later write a check? #TruthBomb. You can have the most heartfelt, compelling copy […]

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What’s In My Mailbox | Taking a Donor Newsletter One Step Further

August 11, 2022

It might surprise you to learn that of the most overlooked opportunities in nonprofit fundraising is the lowly print newsletter. Your donor newsletter provides the opportunity to steward, and show your donors the kind of impact their gifts are making. And, when done according to the simple, yet specific formula covered in Simple Development Systems, […]

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What’s In My Inbox | A Nonprofit Gratitude Report

July 28, 2022

Summertime presents the best time for the nonprofit fundraiser to layer on the gratitude to the wonderful supporters that make your good work possible. This Gratitude Report from Seniors First, an Orlando nonprofit with a mission of “enhancing the quality of life of seniors by maintaining their independence and dignity,” fits the bill. Gratitude reports […]

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Power of Nonprofit Storytelling | How to Build Community Through Nonprofit Storytelling

July 24, 2022

You already know. Countless neuroscience studies demonstrate that storytelling is the primary driver behind charitable giving. It’s that emotional hook that triggers your supporters’ imagination. The story that you share about the impact of your work and how your donors are helping to make it happen. How are you making your donors feel? Stories capture […]

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What’s in My Inbox | When does humor work in fundraising?

July 20, 2022

Generally speaking, if you’re looking for examples of good fundraising, you’re wise to avoid political fundraising altogether. Candidate and party emails tend to be primarily of the “crash and burn” technique. And then along came John Fetterman. John Karl Fetterman is an unconventional American politician who has served as the 34th lieutenant governor of Pennsylvania […]

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What’s in My Inbox | How are you “warming up” your donors?

July 13, 2022

The “warm-up” piece prior to your end-of-year campaign (or any campaign really) serves as a method of “priming” your donors for your next ask. It was derived from Robert Cialdini’s book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. It’s a way to make your donors feel important, appreciated, and selfishly fulfilled. And who doesn’t want […]

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5 Tips for Planning an Advocacy Campaign 5K Fundraiser

July 13, 2022

Connecting with your advocacy campaign’s target audience will require your nonprofit to leverage several strategies. From digital advocacy efforts to canvassing and in-person rallies, spreading awareness about your campaign is essential for generating support and raising funds. One way you can connect with your community is through popular fundraising events, like a 5K. 5K fundraisers […]

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What’s in My Inbox | User-Generated-Content for the Win!

July 6, 2022

Do you wish your social media posts were more engaging? Do you know that you need to communicate more with your supporters…but you just don’t have the time to create all that content? If you’re the executive director or development director of a small nonprofit, chances are good that in addition to your job title, […]

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Power of Nonprofit Storytelling | Sharing Your Supporters’ Stories

June 30, 2022

One of the smartest things to do for your fundraising during times of crisis is to revisit your nonprofit’s storytelling. And one of the best ways to do that is to go directly to those individuals who know and love you. What are their stories? This email, from Planned Parenthood, seeks stories from their community […]

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Text-to-Donate: 4 Strategies for Successful Mobile Campaigns

May 26, 2022

Text-to-donate is a powerful fundraising tool that thousands of nonprofits are using to overcome the physical distance between them and their donors. In 2019, mobile giving accounted for 33% of online donation transactions, and three years later, this number is continuing to rise thanks to convenient giving methods like text donations. If you’re looking to […]

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Power of Nonprofit Storytelling | How are you building community with your supporters?

May 24, 2022

When your donors became involved with your mission, their support was more than likely inspired by a story. Have you considered asking for your supporters’ stories? My client, EmbraceRace, for the win with this email honoring the anniversary of the murder of George Floyd and requesting supporters’ stories. The message shares signs of hope and […]

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Lessons from MotivateMonday | Creative Deviations Book Launch

May 18, 2022

Direct mail fundraising has always played a major role in the Simple Development Systems’ “Ask/Thank/Report/Repeat” model of building your solid individual giving program. That’s why, when my friend, John Lepp of Agents for Good, asked me to take a look at his new book late last year, I was thrilled. In typical John fashion, he […]

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5 Types of Data Your Nonprofit Should Be Collecting

May 4, 2022

You spend countless hours and put so much effort into creating fundraising campaigns, communicating with donors, and simply running your nonprofit. But do you actually know if your efforts are effective? If you’re not tracking data, you can’t know if your methods are aligning with your donors’ needs or how you should improve going forward. […]

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