Fundraising Friday | June 5, 2015

June 5, 2015

Why Nonprofits Fail. Some excellent points over at Third Sector. You may have received a call from me recently. And there’s a reason for that: as Mary Cahalane notes: Personal connections grow strong bonds. Think that telefunding is only for the big guys? Think again. If you’ve been a reader for any length of time, […]

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What’s in my Inbox | Supporter surveying KISS

June 3, 2015

Since 2008, we’ve been advising clients and readers to engage in regular surveying. The more you get to know your supporters, the better you can tailor your communications and develop those deeply personal relationships we crave. Yet most organizations turn a simple survey into far more than it needs to be. Asking your supporter to […]

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What’s in my Inbox | A subject header that can’t be beat

June 2, 2015

This has got to be one of the most ’swipe-able’ email subject headers I’ve ever personally seen: ‘Because of help from [your name goes here]:’ And, let’s face it, men have been mucking up the world for far too long. Clearly the future of our planet rests in the hands of women. No, not those […]

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What’s in my Inbox | Follow-up Impact Report

May 27, 2015

You’ll find me referring again and again to Mercy Corps email communications, and with good reason. So many lessons in this email reporting 30 days after the Nepal quake. Donor love, check. (“thanks to dedicated supporters like you”) Beautiful photo, check. Clear, clean and simple (What, Where, How). Check. The email redirects to your 30-day […]

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Fundraising Friday | May 22, 2015

May 22, 2015

You’ve got a direct mail swipe file, your grant swipe file…do you have an email swipe file? This week’s What’s in my Inbox. (Take a minute to comment and tell me which organizations are in your swipe file!) Which is worse: root canal or fundraising? Is your fundraising a pain in the ask? New from […]

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What’s in my Inbox | Political fundraising for your swipe file

May 19, 2015

How do you master fun, engaging, ‘donate-able’ email copy? Start by creating your own nonprofit email ‘swipe file’ to keep enewsletters, eappeals, and other communications. And you may want to begin by subscribing to Emily’s List, an American political action committee (PAC) that aims to help elect pro-choice Democratic female candidates to office, and Al […]

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Fundraising Friday | May 15, 2015

May 15, 2015

I’ve been blogging for years on the importance of your organization’s welcome email. Check out this week’s What’s in my Inbox for a couple of exceptional examples. How can you combine your annual report with a soft ask? Solid example from Food for the Poor in this week’s What’s in my Mailbox. My friend Debra […]

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What’s in my Mailbox | Miniature annual report celebrates donors

May 13, 2015

Food For The Poor shares their latest annual report via a personalized letter, a mini (5” X 7.5”) report that covers all the bases, and donor certificate of appreciation.

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What’s in my Inbox | Exceptional Welcome Email

May 12, 2015

I liked everything about these two Welcome emails from National Center for Lesbian Rights, starting with the subject line: “This is just the beginning…” NCLR issues a warm welcome, lets me know exactly what to expect in terms of emails, and features a beautiful close, “Together towards a new day.” The followup email, with the […]

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Fundraising Friday | May 8, 2015

May 8, 2015

Fabulous post from Beth Kanter on Transforming Nonprofit Staff Into Champions on Social. How are you celebrating Mother’s Day? There’s still time: check out this week’s What’s in my Inbox for examples of how some organizations are sharing mama love. And the celebration continues. More Mother’s Day donor love in What’s in my Mailbox. Nancy […]

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What’s in my Mailbox | Mother’s Day Love (continued)

May 6, 2015

The mission of Intervale Center, a nonprofit located in Burlington, Vermont, is to strengthen community food systems. So their Mother’s Day mailing, featuring a card urging supporters to ‘plant a tree in your mother’s name’ integrates beautifully with the holiday (click to view images). See What’s in my Inbox | Mother’s Day Love to see […]

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What’s in my Inbox | Mother’s Day Love

May 5, 2015

As Nancy Schwartz notes, “There’s no better way for your organization to get the attention of your supporters and prospects (and the media) than by piggybacking on what’s already top of mind.” And Mother’s Day is the perfect opportunity for ‘right thing, right now’ marketing. Read on for just a few of the examples that […]

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Fundraising Friday | May 1, 2015

May 1, 2015

Does failure scare you? How smart nonprofits are using failures to become more successful new via Movie Mondays and Beth Kanter. My friend Amy Eisenstein has a novel way to make board retreats fun! Last week we talked about treating your donors like ‘insiders.’ But what does that look like? This week’s What’s in my […]

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What’s in my Inbox | Covering a catastrophic event (& treating supporters like insiders)

April 28, 2015

Saturday’s catastrophic earthquake in Nepal has already left nearly 1,000 dead. Many more are feared trapped under rubble, officials say. Possible, a nonprofit healthcare company that delivers high-quality, low-cost healthcare to the poor, wins with this email sent shortly after the quake. Copywriter Lisa Sargent noted that the email appealed to her because “they very […]

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Fundraising Friday | April 24, 2015

April 24, 2015

Are your donors ‘insiders?’ Understanding this thing called donor-centricity is critical to your fundraising success. Winter is coming, and the donor-centric fundraising model must evolve. New from Nonprofit With Balls. Lisa Sargent shares Ushering in the Age of Donor Realism: Six Ways My Donor-Centric Copy Is Shifting. Mother’s Day is right around the corner. New […]

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Are your donors “insiders?” Understanding donor-centricity

April 24, 2015

Have you been feeling like you don’t quite “get” this donor-centered stuff? Have you even (maybe?) thought that it’s all a load of crap? You’re not alone. For many fundraisers, “donor-centered fundraising” is just another jargon-y loaded catchphrase. And now there’s talk about a shift from donor-centered…to community-centered. To see what I mean, take some […]

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Mastery vs. Information Overload. How Are You Coping?

April 23, 2015

I remember my first fundraising job like it was yesterday. Whoa. Working for a grantmaking foundation vs. working for an all-volunteer nonprofit meant that I went from… Plush offices…to a desk in the hallway, shared with a volunteer Seamless technology…to printers that seized up whenever I tried to print more than 50 pages A generous […]

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What’s in my Mailbox | Storytelling + Donor-Centered + Design = Big $$$

April 22, 2015

Remember Michelle Brinson, storyteller for Nashville Rescue Mission? They’re the organization that raises over $2 million a year from their print newsletter alone through the power of their strongly donor-focused storytelling. But what do you get when you complement superlative storytelling with evocative design? Michelle has shared Nashville Rescue Mission’s latest read for us. Michelle […]

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Ushering in the Age of Donor Realism: Six Ways My Donor-Centric Copy Is Shifting

April 21, 2015

Off record, Pam Grow and I chat often on the state of fundraising. We notice a lot of the same things and – to be blunt – it’s a relief to know you’re not the only one on the block thinking it. Lately it’s been that the 24/7 donor communications fiesta … is getting a […]

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Nonprofit Fundraising Do’s and Don’ts (with pictures!)

April 20, 2015

I’ve learned more from being a donor than any class I’ve ever taken. For many nonprofit organizations, though, you make loving tough. A few pet peeves: 1. Don’t tell me about your fund woes. I don’t give a rat’s a$$. Here’s an email subject header that makes me rush for my wallet. Not.     […]

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