Fundraising Friday | April 17, 2015

April 17, 2015

Ask, thank, report, thank some more (you can’t have too many thanks), ask again…rinse and repeat. Most importantly, figure out what works for YOUR donors. And don’t miss Roger Craver’s series, Raise More, Ask Less. Read ’em all. Answering the age-old question: What if two of our similar grant proposals get funded? Do you give […]

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What’s in my Mailbox | Planned Giving Mailing Piece

April 15, 2015

Is nature close to your heart? In this simple planned giving mailing piece, The Nature Conservancy gives supporters the opportunity to ‘share your secret’ or request more information on including the organization in estate planning. Click to view the package*. If the term “planned giving” bring to mind endless legalese, decades before seeing results, and […]

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What’s in my Inbox | Nonprofit Email Marketing Secrets with National Audubon Society

April 14, 2015

Who doesn’t love hummingbirds? This simple, stunning email from the National Audubon Society lures readers to check out ‘tips for attracting hummingbirds to your yard, read a special report on hummingbirds and climate change, and find out how you can protect them at home.” Their corresponding website features lots of options for engagement, including how […]

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7 Fabulous Nonprofit Fundraising Lessons From Farming

April 13, 2015

Growing up in Jamaica I was surrounded by small farms. I loved seeing rows of crops popping out of the ground like soldiers in perfect formation. I marveled at their rapid growth. What magic! Crop growth may seem magical but farming is hard work. It requires preparation and nurturing to produce good harvests. Some plants […]

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Fundraising Friday | April 10, 2015

April 10, 2015

Don’t take my word for it. “But while mobile and social may have captured the hearts and minds of consumers and marketers, email, phone, and direct mail continue to do a better job of capturing sales.” (Emphasis mine). Email and Phone Uber Alles. It’s all just organizing: How small organizations can punch above their weight […]

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16 (yes, 16!) Easy Ways to Lead Your Organization’s Culture Shift

April 9, 2015

We’ve all been there. Feeling unappreciated. Working for organizations with a revolving door of staff (especially development directors). Mired in dysfunction. It can all be a bit discouraging, no? But here’s my question to you: Are you following…or leading? When everyone is on board, right from the start, not only will your fundraising flow (you’ll […]

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What’s in my Mailbox | Multichannel Appeal from the Heart

April 8, 2015

How do you start when you’re starting at zero? Today’s What’s in my Mailbox features a direct mail piece and e-appeal for Grace Café, “soon to be located in Danville, KY, is a nonprofit, pay-what-you-can community restaurant committed to serving delicious, fresh, locally-sourced, organic-when-possible, highly-nutritious food for everyone in our community.” Copywriter Mary Cahalane, who […]

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What’s in my Inbox | National Wildlife Federation Inspires and Delights

April 7, 2015

How are nonprofits using the power of email? Join us every Tuesday for What’s in my Inbox. National Wildlife Federation wins with this curiosity-inspiring email with the simple subject header: QUIZ: Which One’s the Monarch? An orange, black and white butterfly alights on a milkweed blooming in your garden. But is it a monarch butterfly? […]

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Fundraising Friday | April 3, 2015

April 3, 2015

The difference between passive listening (what we’re used to) and Active Listening. New from Seth Godin. My dear friend Lisa Sargent’s Loyalty Letter is always chock full of goodies. Don’t miss Art of the Ask: 7+ Tips on Fundraising Offers and Reply Slips. And, after you read it, go subscribe. From 101Fundraising: “Ah, Integration: If […]

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What’s in my Mailbox | Legacy giving from the heart

April 1, 2015

Fundraiser Grrl Rory Green submitted today’s What’s in my Mailbox, a heartfelt legacy appeal. “Throughout human history, there have always been more people in need than people ready to help. There have always been more victims than good Samaritans. There seems to have always been more pain than love in this world.  My vision is […]

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What’s in my Inbox | A stellar enews

March 31, 2015

Today’s What’s in my Inbox was submitted by John Haydon. John writes: “Twin Cities Habitat for Humanity’s monthly newsletter is an excellent example of an email newsletter. First, they give subscribers the option of viewing the newsletter in a browser, which is important for people using mobile devices. Second, they lead with a powerful image […]

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Storytelling Can Change The World | Book Review

March 30, 2015

Storytelling is a crucial component of the human experience. From the time we’re very young, we begin learning through stories. We’re constantly communicating through stories. We share our experiences with others through our stories. And yet despite the profound importance of storytelling in our day-to-day lives, it’s so very easy for us to take it […]

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Fundraising Friday | March 27, 2015

March 27, 2015

New from Beth Kanter, Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success? We’ll be partnering later this year with one of our own SDS members, who has run a couple of scathingly successful crowd funding campaigns, to bring you an all new training. Hey, if you’re the kind of fundraiser […]

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What’s in my Mailbox | Good donor focus gets lost on a ‘dear friend’ letter

March 25, 2015

This renewal letter from Glide, features plenty of donor-focused writing (lot’s of ‘yous,’ lots of references to what the donor is making possible), a strong story (and photograph) in Yolanda, and a really terrific two-page impact statement.  A few ways this piece could have been stronger (click pieces to read): an actual ask (too much […]

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What’s in my Inbox | Does clicktivism really help?

March 24, 2015

Does clicking to send a message to Washington really make a difference? Moms Clean Air Force Team makes it all about you, starting with their subject line Look what you did. In this short, inspiring email, they make it clear that your click made a difference. “Polluters may have money, but we have something more […]

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Fundraising Friday | March 20, 2015

March 20, 2015

Donor Retention 101: How well do you REALLY know your donors? (5 Tips) How well do you know your donors? Really? Beyond LYBUNTS and SYBUNTS, beyond generation demographics, giving level, or preferred giving channel? Here are five tips to deeper relationships. How to heal an unappealing fundraising appeal. New from Mary Cahalane. Jeff Brooks’ Help! […]

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What’s in my Inbox | Sheer engagement from Greenpeace

March 17, 2015

In terms of sheer engagement, what could be better than this email from Greenpeace? Starting with the personalized, hard-to-resist-opening subject header: Is this you Pamela?, Greenpeace asks the reader to take a quiz to determine if you ‘have what it takes’ to be one of their select brave, nervous volunteers, ready for a secret mission. […]

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Donor Retention 101: How well do you REALLY know your donors? (5 Tips)

March 16, 2015

How well do you know your donors? Really? Beyond LYBUNTS and SYBUNTS, beyond generation demographics, giving level, or preferred giving channel? I’d venture to say not well. Yet true donor-focused fundraising goes beyond mere transactions. Donor-centered fundraising goes to the very heart and soul of why your donors give. How well do you know your […]

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When Millennials Take Over | Book Review

March 13, 2015

“When Millennials Take Over” is an invaluable tool that truly reaches far and wide as far as its audience goes. Notter & Grant have written a book that will benefit any person working within any kind of structured business organization today, in 2015, or who will be within the next 10 years. However, their newest […]

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Fundraising Friday | March 13, 2015

March 13, 2015

My friend, Erica Waasdorp, with Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’. SDS Members can look for Erica to present an advanced monthly giving training later this year. Who has ever needed one of THESE after a meeting? Charities should be leading the way on gender equality. Amen. New from Nonprofit Quarterly: Exponent […]

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