November 7, 2014
In this week’s What’s in my Mailbox, you’ll find two examples of nonprofit direct mail fundraising letters written using the Basic Appeal Letter Template. This week’s What’s in my Inbox comes from Mary Calahane, with a reminder that gratitude is always good. New from The Agitator: Re-engaging Lapsed Customers/Donors, along with my favorite inspiration […]
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November 6, 2014
After featuring Mercy Corps’ monthly giving email appeal recently, I was curious about what role monthly giving played in the organization’s overall individual giving strategy and how the program evolved. Evan Johnson, the Manager of Direct Response Marketing at Mercy Corps, graciously agreed to an interview. How long has your monthly giving program been active? […]
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