April 19, 2022
You already know the power of emotion in fundraising. Have you ever thought about the potential power of nostalgia in your fundraising? In a study from the Journal of Consumer Research, inc. published in the Chicago Journal, researchers found evidence that: Nostalgia increases empathy toward those in need, which, in turn, increases charitable intentions and […]
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April 14, 2022
Your best email asks will always be simple and straightforward, with one focus. This email, from Appleseed Ministry Group, fits the bill. Appleseed Ministry training, a faith-based nonprofit, provides training in several nations for planters of simple churches Starting with a must-open subject line, “rats in the drinking water – final request to help,” this […]
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