Using humor in fundraising

August 13, 2013

When it’s done right, nothing quite beats the use of humor in fundraising.  In fact, as a longtime opponent of reality-based television programming, seeing this advertisement drove me right over to make a donation to my local public television affiliate. You can view more here.

Read the full article →

The Shoemaker and the Elves and Fundraising Success

August 8, 2013

Are you familiar with the Grimm’s brothers tale, The Shoemaker and the Elves? Once upon a time there was a shoemaker.  He was a hard-working, honest bloke, but he still couldn’t earn enough to support himself and his wife.  He reached the point where his cupboards were bare and all he had left in the […]

Read the full article →

Your backend: The most important element of your nonprofit’s monthly giving program

July 8, 2013

The wider adoption of monthly giving (also known as regular giving or sustained giving) in the United States could itself transform philanthropy.The lifetime value of supporters giving in this way is estimated to be 600 to 800 percent higher than the annual giving (also known as cash giving) (McKinnon, 1999). Growing Philanthropy in the United […]

Read the full article →

A missed opportunity: Your nonprofit’s email welcome message

July 1, 2013

Does your organization offer an email newsletter? Imagine a prospective supporter has learned about your organization, visited your website, and been intrigued enough to sign up for your organization’s bi-weekly enews. What comes next? If you’ve set things up right, your new subscriber will receive a welcome email. Is this the kind of message they’ll […]

Read the full article →

5 Links That Will Make Your Fundraising Better…Stronger…Faster

June 13, 2013

9 Ways to build a culture of philanthropy in your organization Is everyone in your organization on the same page? You’ve heard it before: you’re a brand new development director expected to bring about miracles. “Write me a $50,000 grant for my new program.” Sorry. It doesn’t work that way. Start a monthly giving program […]

Read the full article →

It’s! All! Fundraising!!!

May 19, 2013

Can I get an “amen?!” Someone had to say it.  And no one says it better than John Lepp of Agents of Good, who relays it, directly from a donor herself: It’s!  All!  Fundraising!!! And yet my copywriter friends will tell me horror stories of working with nonprofit agencies and being unable to access marketing […]

Read the full article →

Say goodbye to fairytale fundraising…

May 15, 2013

What do you say about a conference so chock full of “aha!” moments and takeaways, so teeming with savvy minds from Roger Craver, to Nancy Schwartz to Kivi Leroux Miller to Dane Grams to Tom Harrison?  And the overriding theme was retention and donor loyalty?  Pinch me, I must be dreaming. FundRaising Success’ Engage Conference […]

Read the full article →

Please do NOT give

May 13, 2013

Peter Drury, Development Director of the Seattle children’s water nonprofit organization, Splash, has been rocking the fundraising world with donor-focused examples of creative fundraising lately. Here’s a clever little takeaway that any organization could easily integrate into their next campaign:  an email that specifically instructs supporters to NOT donate, but instead send out personal emails […]

Read the full article →

Shiny red trucks and the best fundraising advice I ever got

April 26, 2013

“If you can turn our membership campaign around, you’ll be our hero.” These words came from the top volunteer at an EMS organization where I’d been hired two weeks earlier in my first fundraising job.  In my 15 hour-a-week position I was tasked with creating an entire development plan from the ground up. I don’t […]

Read the full article →

Bacon & Chocolate & Nonprofit Storytelling

March 29, 2013

Whatever would entice you to spend $8 on a 3oz bar of chocolate?  Is it the idea of chocolate paired with bacon?  Or could it be the story on the back of the box… I began experimenting with bacon and chocolate at the tender age of 6, while eating chocolate chip pancakes drenched in Aunt […]

Read the full article →

Setting up your nonprofit’s monthly giving? Start small, but DO START!

March 5, 2013

The new book, Monthly Giving: The Sleeping Giant, leads with this quote from Mark Victor Hansen “Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, […]

Read the full article →

Share-Your-Story Page | an addition to the fundraiser’s arsenal of tools

February 27, 2013

You’ve heard it time and again.  Tell your story and tell it well.  Good storytelling is the very heart of nonprofit communications.  And collecting and recording those stories is a process that never ends. What’s a simple way that you can add to your organization’s storytelling cache?  Add a “Share Your Story” page to your […]

Read the full article →

Tales from the trenches: How to lose your development director

February 13, 2013

Thirteen years ago I was blissfully sailing through my first job in nonprofit development after leaving a comfortable position with a private family foundation. It was in many ways an ideal situation. I had complete autonomy.   And I got results. In less than two short years: foundation grant funding was increased by more than 90% […]

Read the full article →

Reach out and touch

February 4, 2013

“The result of long-term relationships is better and better quality, and lower and lower costs.”

   W. Edwards Deming   In The Zen of Fundraising, Ken Burnett tells readers to create a “secure and lasting future” for our organization by putting our focus not on short-term activities, but on long-term strategies – where we’re treating our […]

Read the full article →

Shower the donors you love with love

January 29, 2013

Love your donors, not your mission. By falling in love with your donors, you make them the focal point. And what better time of year than Valentine’s Day to show donor love? Your mission, should you choose to accept it:  let your donors know that they’re your “Valentine” and you couldn’t do it without them.

Read the full article →

Consistency trumps all

January 28, 2013

Commit to consistency in your donor communications without fail. Your print newsletter?  Whether it’s twice a year, six times a year or four times a year, commit to a schedule and stick to it. Your enews?  Commit to weekly or bi-weekly communications. Don’t forget thanking donors every week. Come hell or high water.  No exceptions.

Read the full article →

If you’re not committed to funding your mission, you’re not committed to your mission

January 22, 2013

Nonprofit bloggers are having a field day with “the” latest report, Underdeveloped:  A National Study of Challenges Facing Nonprofit Fundraising.  The study is based on a national survey of more than 2,500 development directors and executive directors and reflects a dismal state of affairs in the field of fundraising, including heavy turnover and vacancies in […]

Read the full article →

Oxfam’s Latest Email Pitch – Clever or Obnoxious?

January 12, 2013

Taking a cue, no doubt from the Obama campaign and their mastery of everything online marketing, Oxfam recently sent out this email to their list: Subject Line: “Did I leave my jacket at your place?” Hey X It’s Aziz Ansari. And of course I didn’t leave a jacket at your place. I’ve never been to […]

Read the full article →

Nonprofit Experts Weight In: Resolutions for 2013

January 6, 2013

Is there one area nonprofit organizations should focus in on to improve their fundraising results in the upcoming year? Here’s what the brightest minds in fundraising have to say:   Roger and I each have a resolution. You’ll appreciate that mine needs to come before Roger’s! Tom: I resolve to improve my nonprofit’s donor retention […]

Read the full article →

November Nonprofit Blog Carnival | How are you cultivating an attitude of gratitude?

November 28, 2012

Welcome to the Nonprofit Blog Carnival round-up for November!  It’s becoming a tradition during the month of the US holiday of Thanksgiving that our November Carnival focuses on gratitude and demonstrating donor love. Why is donor appreciation such a critical component of fundraising?  Check out the AFP’s 2012 Fundraising Effectiveness Report, where they reveal: Every […]

Read the full article →