October 23, 2012
Have you ever walked through the actual process of making a gift to your own organization? How hard is it to locate the “donate” page on your site? What happens once the donation is complete? Does your contribution seem to land in some great abyss, with the resulting “thank you” appearing six weeks later…or not […]
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October 15, 2012
Why, oh why are nonprofit organizations failing to retain their donors? The latest news, by way of the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that donor attrition rates are still in the toilet. According to the report, which incorporated data from 3,184 responses: Every $100 gained in 2011 was offset […]
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