Nonprofit storytelling and you | 8 Tips

May 21, 2012

What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process. And many view it as a time-waster. They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? “Could we try an […]

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Nonprofit Email Marketing | What small nonprofit organizations can and should be doing

May 14, 2012

What’s your first thought when someone says “nonprofit social media?”  Facebook?  Twitter?  LinkedIn?  YouTube? And yet, what’s the first thing that you check every morning? According to the Pew Internet & American Life Project, a full 92 percent of adults polled are sending and receiving email, with 61 percent doing so on a typical day.  […]

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Lessons from my in-box

May 8, 2012

I confess.  There are times when I’m pressed and this is exactly how I handle my email. That said, whatever would compel me to open your email?  Yes, despite the fact that I have supported this organization in the past, I could give a Rat’s a$$ about their “spring fund drive.” Study headlines.  Pay attention.  […]

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Are you playing to your fundraising strengths?

May 7, 2012

As a Kindred Spirit, I could really relate to this week’s Movie Monday’s video. Are you working within your own personal asking style?  We’re not all event-planning party-goers, not by a long shot.  But that doesn’t mean that you can’t be a phenomenal fundraiser.  Knowing your own unique asking style, and that of your colleagues […]

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Creating WOW stewardship on a limited budget

April 30, 2012

Donor Stewardship Best PracticesHow can your organization really WOW your donors, with limited resources? Listen to how Gina Hall of the Seattle Goodwill talks about their strategy for stewarding donors. It’s been so successful, that she’s been able to hire more staff. She’ll tell you what they’ve done over the last few years and the […]

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Creating a culture of philanthropy | Cara’s Motivations

April 24, 2012

One of the tenets of Simple Development Systems is “you can’t do it alone.”  A successful fundraising program is built around a culture of philanthropy – and that means that everyone in your organization has a role to play.  But this isn’t a “have to” or an obligation.  Quite the contrary, building a culture of […]

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How nonprofits can use Facebook ads | A step by step guide

March 30, 2012

Facebook pages are a great opportunity to advance your mission and to build a community. They allow you to enhance relationships with your supporters, reach out to new supporters and advance your advocacy and public education efforts. But what if you build a Facebook page and no one comes? A genuine, organic approach is the […]

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How to write a killer annual appeal

March 13, 2012

How can you constantly be growing, learning, and finding the courage to take chances in your work? Ask Sarah Mansberger of The Cara Program in Chicago, a regular reader of The Grow Report and winner several months back of my monthly book drawing.  Sarah won Tom Ahern’s How to Write Fundraising Materials that Raise More […]

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In-the-trenches fundraisers: Let us hear from you!

March 9, 2012

What does the state of fundraising in 2012 really look like?  How did your organization’s dollars raised change from FY 2010 to FY 2011? What are you looking to learn more about?  Sponsorships, major gifts, finding new donors, email marketing, online giving, grantwriting? Share your thoughts in the annual 2012 Small Shop Fundraising Survey.  Spend […]

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Growing your nonprofit’s email list | Interview with Children’s Medical Center

February 27, 2012

I recently had the opportunity to chat with Mark Miller, Director of Philanthropic Marketing & Communication for the Children’s National Medical Center.  Their recent “Send Your Valentine to a Child in the Hospital” campaign seemed like a savvy approach to engage potential new donors.  What take-aways could your organization learn? Q:  I loved the Children’s […]

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Anatomy of a successful thank you letter

February 24, 2012

The small community based nonprofit organization can learn from and emulate some of the best practices of larger charities. Case in point, this marvelous thank you letter from Best Friends Animal Sanctuary.  The letter arrived in an over-sized, windowed envelope proclaiming “IMPORTANT YEAR-END DOCUMENTS ENCLOSED.” What’s right (click on photo to read letter): Personalized The […]

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The DoGooder Nonprofit Video Awards | Are you in?

February 20, 2012

Has your organization created an innovative, inspiring video this past year? For six years, the DoGooder Nonprofit Video Awards has been shining a spotlight on all the clever ways that nonprofits use video.  It’s a contest that’s all about moving the field of nonprofit video forward and encouraging cause-video creators to try new approaches that […]

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Ways to engage | Send a Valentine to a sick child

February 11, 2012

Children’s National Medical Center has developed a fun, donor-centric approach to engage potential new donors via their “Send Your Valentine to a Child in the Hospital” campaign. With a few clicks, you can send a Valentine’s card that will be printed out and given to a child in the hospital. Children’s National Medical Center is […]

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6 ways to make your donors as happy as a dog with two tails

February 7, 2012

Valentine’s Day is coming up.  What better time to shower your donors with love? Over the past two years we’ve featured a number of ways for you to ramp up your organization’s stewardship program.  Here are six, in no particular order: 1.  Does your organization’s stewardship system need a tune-up?  Or perhaps you’re creating one […]

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I support Planned Parenthood – do you?

February 2, 2012
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The dirty little secret about donor retention “they” don’t tell you

January 23, 2012

We talk a lot in this industry about donor retention. All kinds of “Phantom Donor” testing occurs, such as Mal Warwick’s practice of sending a round of checks to twenty organizations to study the (usually unimpressive) returns. Articles turn up regularly on penning the perfect thank you letter, and whether a thank you letter should […]

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Consistency

January 10, 2012

Awhile back I was having a conversation with Mazarine Treyz of Wild Woman Fundraising. Do you know Mazarine? She is one awesome woman, smart, savvy and loaded with energy and good will. Anyway she said to me “Pam, I just love your consistency!” She was talking about my weekly enews, The Grow Report, which goes […]

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More email marketing take-aways from Al Franken

December 22, 2011

Senator Al Franken’s latest email, a holiday greeting from his family to you, has even more take-aways for the nonprofit marketer. How can you make your supporters feel a part of your organization’s “family?” Write in an open, personable style.  No jargon allowed. Share photographs. Use humor but keep it gentle. Creative use of the […]

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Al Franken is scathingly brilliant!

December 14, 2011

You’re a nonprofit fundraiser, right?  That’s why you’re here, am I correct? Take a look at the latest email to land in my inbox from Al Franken (click to read): Takeaways? A fun, breezy subject header.  One that makes you curious to open. It’s personalized A you-centered story, one that everyone can relate to A […]

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WOW your donors on autopilot

December 12, 2011

When this email from Cafe Press, wishing me a happy anniversary from the date of my first purchase with them, arrived in my inbox I thought “how easy would this be for nonprofit organizations to emulate?” Sure, if you’re the Lone Development Director, chances are you’re too busy to remember your own family’s anniversaries, let […]

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