How Small Nonprofits Can Take Advantage of Google Grants

August 17, 2011

Today’s guest post was written by Cody Damon. Last week I was indoctrinated into the #smNPchat on Twitter. It was a great group of folks looking to get more information about the Google Grants program – Google’s in-kind advertising program for 501(c)3 nonprofits. We chatted about some of the strategy behind effectively managing a Google […]

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Google Grants: should the small nonprofit bother?

August 10, 2011

By now everyone is probably familiar with the Google Grants program.  According to Google, their grants program is a “unique in-kind donation program awarding free AdWords advertising to select charitable organizations.”  A grantee can receive up to $10,000 dollars a month worth of advertising on Google.com per month, while the average Grantee spends closer to […]

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The key to donor-centricity

July 27, 2011

There’s no such thing as “generic’ persuasion. Truly understanding your organization’s ideal donor is the most important element in your fundraising success. Have you created your organization’s “donor profile?” What is her level of education?  Where does she shop?  What other organizations does she contribute to?  What is her income level?  Where does she live?  […]

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Testing the Google+ waters

July 20, 2011

Remember Google Wave? How about Google Buzz? Yeah, me neither.  And as much as I love tech, I’m so not an early adopter.  Twitter had been online for a full two years before I dipped a toe in the water.  My beloved Mac is four years old and still going strong. Yet something about Google+ […]

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The Power of Social Media and the Individual Donor

July 10, 2011

I met Kurtlan Massarsky in a recent #smNPchat on Twitter and initially contacted him to discuss his agency’s monthly giving program.  During our chat he mentioned his experience in utilizing the shopping site Groupon for his nonprofit, Northeast Animal Shelter.  I wasn’t very familiar with the concept of Groupon for nonprofits and asked Kurtlan if […]

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Using your organization’s newsletter to raise money – a Simple Development Systems case study

July 5, 2011

When the Mabee-Gerrer Museum of Art’s latest newsletter landed in my mailbox last week I shouted “yes!” and immediately contacted their Director of Development, Tonya Ricks to ask about featuring their piece in an upcoming article. Mabee-Gerrer Museum of Art, one of the oldest museums in the state of Oklahoma, is a member of the […]

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Is your nonprofit focused on lack or abundance?

July 1, 2011

Are you engaged in “poverty consciousness?” Do you need to change your belief systems about money?  Are you giving your organization’s fundraising and development efforts short shift  because you’re unwilling to allocate any resources to marketing? Are you focused on lack rather than abundance? Before you think that I’m getting all new-agey on you I’m […]

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How I learned to love writing appeal letters. And some of what I’ve learned.

June 27, 2011

This guest post comes to us via Mary Cahalane, a delightful fundraiser I initially came to know through Twitter.  Mary is currently development manager at Riverfront Recapture, a Hartford, Connecticut based nonprofit that is reconnecting the area to its riverfront by building beautiful public parks and creating programs, performances and events that are free for […]

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Lessons from Giving USA 2011: Be a tortoise, not a hare

June 21, 2011

The much anticipated Giving USA 2011 report is out and, while the news of a modest 2% overall increase in giving isn’t exactly cause for celebration, there are a few key indicators that nonprofits who adhere to a slow and steady approach will emerge victorious. Individual giving rose an estimated 2.7%, while bequest giving rose […]

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Your fundraising success is mostly a matter of decision

June 14, 2011

Remember, a real decision is measured by the fact that you’ve taken new action. If there’s no action, you haven’t truly decided. Tony Robbins For successful fundraising, you’ll need to break free of your old reacting and responding mode and switch to the assertive proactive mode.  Make a commitment here and now to reject the […]

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What are the secrets to a terrific nonprofit annual report?

June 6, 2011

When the Small Nonprofit Chat on Twitter (#smNPchat) discussed last week what organizations can do to improve their annual reports it quickly became clear that many nonprofits have merely been “going through the motions.” Have you taken the “comfortable” way out, simply grabbing your agency’s annual report  from last year and updating the numbers?  Ouch.  […]

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The one book that changed my professional life (and why)

May 16, 2011

The topic of this month’s Nonprofit Blog Carnival hosted by Nancy Schwartz is “What single book (not blog, not conversation, not Facebook page) has changed your life as a nonprofit staffer, consultant or vendor?” If you’re one of my regular readers you know that I’m constantly recommending books to my readership, both fundraising and non-fundraising. […]

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Could your nonprofit organization’s website use an overhaul?

May 4, 2011

Several weeks ago I offered a free website critique to one of my nonprofit subscribers. The selected organization, Mr. Holland’s Opus Foundation, was chosen because I am keenly aware of the vast inequities in our nation’s public school system and admire those organizations who are taking up the slack.  I also confess that Mr. Holland’s […]

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Major Gifts: Four Basics before You Begin

April 30, 2011

Today’s guest post is from Kirsten Bullock. Are you ready for a major gifts campaign? Often, I’ll get a call from a group that’s brand new saying: “We want to get started in major gifts!” “That’s great” I respond. “Who are your current donors?” “Well, we don’t have any of those.” “OK” I go on. […]

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Free eBook download | Thank your donors and keep them coming back

April 19, 2011

Did you know that eight of 10 first-time donors do NOT make a second gift? Download the Lifetime Donor Attraction System today and you’ll discover: * The Two Biggest Mistakes You Can Make in a Thank You Letter (besides not sending one!) * How Your First Communication with a Donor Following a Gift Sets the […]

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The Secret Millionaire | A nifty engagement page

April 16, 2011

Last week I happened to catch ABC’s newest reality shows, Secret Millionaire.  According to the premise of the show “six of America’s most successful business people spend a week in the country’s poorest areas, ending their stay by giving members of the community hundreds of thousands of dollars of their own money.”  And while initially […]

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The importance of copywriting

April 12, 2011

Since I first saw this short, telling video on Katya Andresen’s blog, it’s been forwarded to me by several friends.  It reinforces the power of words and how a simple shift makes all the difference. How can you make a shift?

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Blogroll for marketing & fundraising in the small shop|April 3, 2011

April 3, 2011

Do you get utterly overwhelmed with information overload? Check out some of my favorite blog posts from this week: When donor researcher extraordinaire Penelope Burk shares good news you know it’s … well, good news! Chris Jarvis says:  “When it comes to working with volunteers, the less you do, the more you accomplish.”   How to […]

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Have you had to ‘kiss a lot of toads’ in your fundraising life?

March 28, 2011

When I began my first development job, way back in 2001, I didn’t know beans about nonprofit development.  Oh sure, I had a strong inkling of what made for a good grant proposal. Seven years spent reviewing the the good, the (mostly) bad and the ugly for a grant-making foundation will do that to you. […]

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The Grow Report: Blogroll Week of March 21

March 25, 2011

Do you get utterly overwhelmed with information overload? Check out some of my favorite blog posts from this week: Copywriter John Carlton knows all too well that you cannot be a good writer without empathy. While certainly not directed to the nonprofit professional, How to be a sap is an entertaining post that will give […]

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