Being donor centric with social media [video]

March 17, 2011

It was already after 8:00 pm and I should have finished up my work hours earlier.  Then a quick check of my email led me to this YouTube video on social media for nonprofits. I was, quite frankly,  blown away.  This is an exceptional presentation,  especially for those of you who have yet to dip […]

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 The 10 commandments of the small nonprofit development office

March 7, 2011

The donor is your friend, your supporter, your adviser and you shall treat her as such. You shall banish typical ‘non-profit drivel’ from all donor communication pieces.  The art of persuasive copywriting is quite possibly the single most important skill a nonprofit development director can have. Remember that monthly giving accounts for 31% of the […]

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What’s your strategy for “in memoriam” gifts?

February 28, 2011

How do you recognize your organization’s “in memoriam” gifts?  Do you automatically dismiss them as “one-time” gifts, or do you cultivate and plant seeds?  My mentor/coach/beau of several years now, Rob, made an “in memorium” gift a few years back  What transpired next shouldn’t have surprised me …. but I’ll let him tell it: About […]

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Are you an accidental fundraiser?

February 22, 2011

How did you get your start in nonprofit work? I always trace my start in the nonprofit world to my first job working for a wonderful private family foundation. I had married, moved to Philadelphia, had two children and was looking for a part-time job that would still allow me to be at home with […]

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What simple step you can take today to increase donors tomorrow

February 18, 2011

A recent Facebook post from the Nonprofit Technology Network pointed out the need to regularly get feedback. “It sounds like we need to spice up our 11NTC orientation webinars; Today we left the lines un-muted and overheard an attendee telling her co-worker “I’m on a webinar…no, I’m on mute…it’s boring.” Any suggestions?” Ouch. But kudos […]

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Direct mail in a small shop — Interview with Mal Warwick

February 13, 2011

Back in 2001 I segued from the admittedly oh-so-cushy world of foundation grantmaking to accept a position as a 15-hour-a-week development director/grantwriter/marketing director for a $3 million community agency (folks I could not make this stuff up). My first week or so  was spent going through files and interviewing various staff and volunteers.  And when […]

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Outsourcing with craigslist – how nonprofits can benefit

February 6, 2011

The current economic crisis has left many nonprofit organizations scrambling, trying more than ever to do too much with too little.  Executive directors are spending hours inputting donor information into their database … program directors are doubling up and doing administrative work. What’s a struggling organization to do? Some savvy nonprofit organizations are turning to […]

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To quote or not to quote …

January 30, 2011

I got so tired of hearing those proverbs when I was a child. Now I use them all the time. Sometimes they are the best way to say what needs to be said. I teach them to my students. I have a collection of proverbs for class discussion and writing assignments. — Marva Collins Quotations.  […]

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Social media’s role in your nonprofit’s marketing funnel

January 24, 2011

In the midst of reading a direct marketing book the other day this simple sentence made me pause: “One-step selling is very difficult.” How true! Yet we expect every appeal letter to a new prospect to bring in a big fat check.  We expect that by slapping a “donate now” button on our website, the […]

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Recycle, repurpose …SWIPE!

January 17, 2011

What’s the secret to a strong nonprofit marketing or communications plan? If I had a dollar for every time I’ve gone to a nonprofit’s website and clicked on the “read our newsletter” link, only to be directed to a newsletter published in 2020 (or worse), I’d be a wealthy woman. If I had a dollar […]

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For 2011 – Get your free Simple Development Systems Calendar!

January 4, 2011

Readers loved my 2011 Simple Development Systems calendar, loaded with tips to make 2011 your organization’s best year yet!  Register now and receive yours. “Fabulous calendar! Great tool – thanks so much for putting this together!” Cindy “Happy 2011!  I love your personalized emails and this calendar is another innovative and very practical idea.  Your […]

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Best of 2010

December 31, 2010

Based on your enthusiastic emails, comments, links and retweets here are the best articles from 2010. How should an organization handle a chief executive’s health crisis?  Nine experts weigh in. What would you do? Guest blogger and social media guru John Hayden shared the critical steps for success on Facebook. NonProfit Email Marketing: Is Your […]

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18 Resolutions for the small nonprofit organization in 2011

December 29, 2010

Resolve to master the art of persuasive copy-writing.  No no no, not your typical ‘non-profit speak,’ but persuasive copywriting.  Watch infomercials (I’m serious).  Take a creative writing course.  Read any one of Tom Ahern’s books.  As you read what you’ve written, ask yourself “would I care?” Develop systems.  Within your systems, establish small daily or […]

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How to finally stop struggling with your fundraising in 2011

December 28, 2010

If you don’t know where you are going, you might wind up someplace else. Yogi Berra Do you have a plan for fundraising?  It’s amazing how many organizations don’t. If I had a dollar for every organization I’ve met with who told me that they wanted to ‘try’ grants, or asked me to help them […]

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How hopeFound says ‘Thank You’ (And how they can help you say thank you too)

December 8, 2010

Today’s guest post is from Lisa Sargent. I owe a debt of gratitude to Lisa for helping to educate me on donor retention and the importance of a thank you.  Lisa is a leading donor retention expert and copywriter who is well-known for her “Thank You Letter Clinic” on SOFII.  She agreed to provide one […]

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$48 Billion up for grabs – is your organization ready?

December 6, 2010

Is your organization ready for the all important holiday season?  Oh, I’m not asking if you’ve done your shopping or if you’ve bought your cards.  I’m talking about your end-of-year fundraising. If you’re thinking just because you got your organization’s annual appeal out the door, you can sit back and wait for the money to […]

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Don’t be shy – communicate!

December 4, 2010

Almost every nonprofit I look at makes one classic faux pas.  They believe that it’s an inconvenience, an intrusion, a nuisance, a mistake to communicate frequently with their donors (or prospective donors).  They don’t want to “bother” them (or, let’s face it, they’re lazy and can’t be bothered with the bit of extra work it […]

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A Sticky Situation

September 13, 2010

When it comes to fundraising, everybody’s got questions. What’s the best time for an annual appeal? Is there a best time to launch our monthly giving program? How do we get started in email marketing? How do we grow a list of donors and potential donors from scratch? And on and on … But when […]

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Envision yourself in a black leather dress

September 4, 2010

I’m constantly urging nonprofit professionals to get out of their familiar comfort zones. It’s an issue everyone deals with and struggles to overcome.  But unless you get out of your comfort zone, the reality is that you won’t make breakthroughs in your lives, your careers or even … fundraising. You simply can’t coast through life […]

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Five Ways to Sabotage Your Fundraising

August 26, 2010

1.  Practicing lousy follow-up (or none at all) You’ve heard it said before.  Good development is all about building relationships. You “know” that fact.  Yet how many times have you sighed over that grant proposal declination letter and filed it away with the proposal – without taking the time to contact the foundation to learn […]

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