February 7, 2010
This blog post came out of an impromptu phone conversation with marketing consultant, Rob Olic. The content was too good not to share. If you like it, let me know and I’ll get him to contribute again! Pam: Did you read my latest blog entry on engagement? Rob: Yes. Pam: What did you think? Rob: […]
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February 1, 2010
Let’s just say it: engagement is a buzzword. I spent a few years in the educational publishing business, and it was a word I saw trotted out again and again, to describe every latest and every greatest. Engaging resources. Engage your students with this product. It’s all about engagement. After a while, a word loses […]
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