Scrambled Brains – Time for Back-to-Basics

April 25, 2010

Since the start of the new year I’ve had so much on my plate that I’ve been feeling like that frog my science teacher made me kill in junior high school. You remember those days. Each student was given a long needle and we were told to stick it in a certain area of the […]

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Nonprofits Need to Lose the “Free” Mindset. Now. Please.

April 14, 2010

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout my two year tenure – I […]

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Nonprofit Resources – Straight from the Horse’s Mouth

April 12, 2010

Last week I published my listing of online resources culled from readers of The Grow Report. Nonprofit news, writing and editing, marketing, blogs, social media – the resources poured in. It’s a fairly extensive lineup of websites nonprofit professionals use on a regular basis.  You can access a pdf of the list here. Many of […]

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… And What Does Cesar Millan Have to Do With Online Giving?

April 5, 2010

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show, The Dog Whisperer, you should be. […]

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How should nonprofit organizations be evaluated? You tell us!

March 26, 2010

Did you know that approximately 83% of the nonprofit organizations in the United States have operating budgets of less than $1 m? These are the very organizations operating within your communities – providing free health care to the uninsured, taking up the slack where public education fails, feeding the hungry and homeless when no one […]

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What’s Paula Deen Got To Do With Your Nonprofit Marketing?

March 24, 2010

I’m a Food Network junkie and one of my favorite Food Network Stars has always been Paula Deen.  Paula’s the Southern charmer who begins every recipe with either stick of butter or a cup of mayonnaise, throwing in plenty of “ya’alls” for good measure. Why am I telling you this? There’s a great marketing lesson to be […]

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To Engage With Younger Donors … Connect With Them Where They Live

March 12, 2010

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.”  Following the disastrous earthquake in Haiti, however, close to $50 […]

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Where’s Your Social Media Manners?

March 11, 2010

It is possible in this world to be successful AND kind.Choosing to add kindness is one hallmark of a civilized person. Bill Nigh Marketing genius Dan Kennedy’s recent “No BS Information Marketing Letter Special Report” entitled “Don’t Waste Time,” had a great article called  Things Info-Marketers Don’t Give Time To, That They Should. I was […]

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Does Your Organization’s Thank You Letter Suck?

March 6, 2010

Recently I made a donation to a local arts organization. I’m pleased to say that, yes, contrary to the statistics, I did receive a thank you letter. Granted it arrived approximately four weeks after the fact. But I did receive one. Sadly it was the standard thank you letter. You know. The kind that begins:  […]

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Nonprofit Blog Carnival: First Time High

February 28, 2010

Somehow I missed submission to this month’s About.com Nonprofit Blog Carnival, sponsored by Katya Andresen, but the topic of Nonprofit Career Highs and Lows was too good to miss. What’s the Nonprofit Blog Carnival? Glad you asked. I wasn’t quite sure myself what it was all about, despite the fact that I agreed to host […]

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Fundraising is Not for the Thin-Skinned: Dealing With Complaints

February 25, 2010

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”.” ― John Lydgate I was reminded of this truism recently when the board president of an organization I am working with […]

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How Writing for One Can Invigorate Your Nonprofit Marketing

February 19, 2010

I’m in the midst of re-reading Ken Burnett’s marvelous book, “Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money.” One of my favorite things about “Relationship Fundraising” is that Ken prefaces every chapter with a “Donor Profile,” an in-depth story about one particular individual and how and why they give. Each profile describes […]

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Social Media for Nonprofit – Re-thinking the Rules of Engagement

February 7, 2010

This blog post came out of an impromptu phone conversation with marketing consultant, Rob Olic. The content was too good not to share. If you like it, let me know and I’ll get him to contribute again! Pam: Did you read my latest blog entry on engagement? Rob: Yes. Pam: What did you think? Rob: […]

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Let’s Get Engaged, Honey

February 1, 2010

Let’s just say it: engagement is a buzzword. I spent a few years in the educational publishing business, and it was a word I saw trotted out again and again, to describe every latest and every greatest. Engaging resources. Engage your students with this product. It’s all about engagement. After a while, a word loses […]

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Don’t Give Me Gobbledegook …

January 29, 2010

With thanks to Hildy Gotlieb, I’d like to share this wonderful video. A good reminder to everyone who writes in the nonprofit arena. 

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8 Biggest Grant Proposal Mistakes

January 26, 2010

Are you making these mistakes in your grant proposals? Learn some of the most obvious (and not so obvious) mistakes that could spell doom for your grant proposal!

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My Theme for 2010 … Three Words?

January 15, 2010

Every year, I evaluate the year just passed.  Did I meet my career goals?  My health and fitness goals?  Did I stick to my resolutions of the previous year? While, yes, I stuck to my fitness plan (for me that’s a no brainer.  Exercise has been an integral part of my life for 20something years),  […]

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KISS – Keep it Simple Sweetheart … with Swipe Files!

January 6, 2010

“Imitation is the highest form of flattery.” -Coco Chanel Regular readers of my newsletter, The Grow Report, know that I am a huge fan of the online fundraising resource SOFII. SOFII showcases exhibits from the best fundraisers in the businesses – people like Mal Warwick, Ken Burnett, Tom Ahern and Lisa Sargent. In fact, SOFII […]

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Sometimes it Really IS Who You Know

December 22, 2009

The year was 1982 and I was working as an administrative aide to the House Chairman of the Appropriations subcommittee of Mental Health. It was a fascinating time to be working in government, particularly in the field of mental health.  I worked for a brilliant, compassionate individual by the name of Joseph Young, Sr.  Joe […]

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Keep Christmas in Your Heart All Year Long

December 22, 2009

“I will honor Christmas in my heart, and try to keep it all year.” Charles Dickens Many years ago I was working for the Philadelphia Bar Association at their offices on South Market (near the famous Reading Terminal Market … about the only positive about working for the Philadelphia Bar Association :-). My husband and […]

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